Intercultural Competence in Business: A Comparison of Bulgarian and British Culture
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This report discusses the culture of Bulgaria and United Kingdom with the help of questionnaire in the interview. Cultures and values of United Kingdom and Bulgaria were compared with the help of Hofsetde dimension.
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INTERCULTURAL COMPETENCE IN BUSINESS
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 Questionnaires related to cultural autobiography to identify influence of Bulgarian Culture....3 Questionnaires related to cultural autobiography to identify influence of British Culture.........4 Comparison of culture..................................................................................................................6 CONLCLUSION.............................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION Intercultural competence plays an important role in the business. It refers to the ability to workwithpeoplefromdifferentculturalbackground.Culturalautobiographyprovides information of a person related to its cultural and its influence on individual life. It addresses the relationship with the terms “culture” and “community”. Hosfstede cultural dimension refers to the cross culture communication identification with the help of different dimension in the framework (Beugelsdijk and Welzel, 2018). It provides score that differentiate the country culture with various aspects that include Power distance, Uncertainty avoidance, Individualism, Masculinity, Long term orientation andIndulgence.Another theory that can be used to understand the cultural difference is Schwartz framework. It refers to the theory in the field of inter culture research.This report will discuss about the culture of Bulgarian and British with the help of interview. Summery will be prepared with the help of questions that will explain the culture of different countries. Theory of Schwartz framework will be used to understand the culture of a particular country. It will also focus on the comparison of both culture with the help of Hofstede cultural dimensions. Questionnaires related to cultural autobiography to identify influence of Bulgarian Culture Summery Andrey Georgieva, Male has ethnicity Bulgarian and Religion of Bulgarian Orthodox. Socio-economicstatus of Andrey belong to a good level of income family as his father has a business of fishing and mother is a teacher at Mathematics and Natural Science school in Burgas. HisMarriage Status is Single. He live in Burgas and learnt many things from my culture such as properwayofcommunication.Traditionaldanceandrespect.Hellikestohavesocial responsibility towards people, their culture and work. He communicates politely and greet with the word “Good day”. Culture of Bulgaria include Wearing “Baba Mantra” it can be defined as Grandmother March. It is a tradition in Bulgaria to wear Baba mantra that identifies the person without any saying.traditions are essential to keep the cultural and value of a country alive in the point of view from Andrey.People of the country are very connect to traditions as they represent the culture and create a unique image of the country. Andrey is very linked with the culture of his country that helped him in the personal development. According to hi people of Bulgaria are majorly depended on each other.
Theory Schwartz framework of basic values refers to the different aspects that identify the culture and tradition of a country or person(Shvarts, Vignollet and Yastrebov, 2021). It majorly focuses on the explaining diversity and conflicts in the values. In order to understand the culture and traditions of Bulgaria flowing points can be helpful to identify the values of the country. Self-Direction – Bulgaria's culture will lead to the effective self-direction as people of the country are majorly independent on themselves. Stimulation – Challenges are faced with little preparation by Bulgarian so the result are not always positive. Helping nature of the people lead to the stage of confusing in the decision-making process (Gadzhieva, Asulova and Yarova, 2021). Hedonism – people of the country believe in their culture and their love towards themselves makes them feel confident. Achievement– Social responsibilities of the people in the country lead to the achievement in the better growth of the society. Power – Bulgarians are not too wealthy, but they believe in power of teamwork and believe in creating a harmony in the workplace environment. Security – People of the country feels safe with the presence of the good relationship with others in the surrounding. Conformity – Citizens of Bulgaria are more likely to be upset or sad as their strong belief in their culture lead to the increase in the cultural conflicts (Bell, 2019). Tradition – Tradition of the country brings unity among the people and their celebrations and costumes. Benevolence – People of Bulgaria have a very helpful nature they believe in growing together and help each other in the time of need. Universalism – Bulgarian people have understanding nature and appreciate other for their achievement but their tolerance level is quite low. People in the country react quickly in the situation without any thinking. Questionnaires related to cultural autobiography to identify influence of British Culture Summery
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JacobTaylor,MaleisaBritishbelongfromthereligionChristianityandhis Socioeconomic statusBelong to Upper class Family and his parents are Software engineers. Marriage Status of Jacob is Single. He grew up in London. Primary schools and middle school provided me general knowledge related to culture and country. Culture thought him various things such as disciple and punctuality. Politeness, self-discipline and sense of humor in behavior and speech are prioritized by Jacob. His values and attitude include tolerance, Entrepreneurial Spirit and Humour. Traditions in his country include tea and biscuit in that represent the ethics and behavior of the country. I believe that traditions are created by the activities of the people in the country. Major traditions in England are going to pub, paying for drinks in round, saying sorry and identification of accent. His point of view on his culture states that the British are involved in the cultural and traditional activities so much. British traditions are rarely linked with the cultural stories. Jacob explained that the culture of England is celebrated by the people, but they are rarely linked with their culture. People of that country are majorly self-dependent. Theory Framework of Schwartz can also be applied in identification of the culture of British people. The following points can be helpful in the analysis of the culture or values of United Kingdom. Self-Direction–Britishpeoplearemajorlyself-dependentastheybelieveinthe improvement of self by completing task alone. It increases the critical thinking ability of a person (Davies and Blanco, 2017). Stimulation – Challenges are faced by the people of the country alone as they do not like to take help from others. People of the country has created the culture where they are less likely to get involved in others problem. Hedonism– Britishpeoplelovetheircultureand believeinthemselves.Gaining knowledge on their own behalf make them love in their own growth. Achievement – British people are majorly dependent on the government or laws in order to complete social responsibilities in the society. Power – Power of people in the United Kingdom is majorly identifies with the financial status of the person (Jabbarov, 2020). Security – People of the country feels safer with the stable financial conditions of a person.
Conformity – Britishers are less likely to be sad or upset as they do not believe in incising conflicts. Tradition – traditions of the country followed b the People at mass level as they contribute less to the traditional activities. Benevolence – People of United Kingdom also have a good helping nature if they are asked for the help but are less likely to take help from others in the workplace environment. Universalism – Britishers have good understanding and level of tolerance. People of United Kingdom have a good humour and appreciate other for their achievement in order to motivate them. Comparison of culture Cultures of the countries can be compared with different methods. Different countries have their own different cultures that distinguish countries and people. Cultures of the country are majorly impacted by the behaviour of the people. Culture of Bulgaria and British culture can be compared with the help of Hofstede cultural dimensions. It compares the different cultures of the countrieswithmajor6dimensionsthatincludepowerdistance,uncertaintyavoidance, individualism, masculinity, long term orientation and Indulgence(Kristjánsdóttir and et.al., 2017). Following is the culture difference between Bulgaria and United Kingdom with the help of Hofstefde Insights. Power distance Bulgaria- 70 United Kingdom- 35 It shows the fact that the all the individuals of the country are not equal. It focuses of the attitude of the people in the country towards inequality among the people in the country. Bulgaria has a good score on the power distance it indicates that people of the country has accepted hierarchical order where every class has their own place (COUNTRY COMPARISION, 2021). On the other hand Britishers need to decrease the level of inequality in the society. Inequality in the society must be reduced in order to bring harmony and a positive hierarchical level in the country. Uncertainty avoidance
Bulgaria- 85 United Kingdom- 35 Uncertainty avoidance deals with the fact that future cannot be predicted. People either prepare for the uncertain changes in the life or hey avoid the uncertainty. Citizens of Bulgaria has a high preference for avoiding unexpected changes. On the other hand people in the United Kingdom are more likely to be prepared for the future by increasing their knowledge and skills along with flexibility. Individualism Bulgaria- 30 United Kingdom- 89 ThisinsightoftheHofstedeframeworkdealwiththestrengthordegreeof interdependence of the individual in the society. It shoes the ability of self dependency and team work in the culture of a particular country(Jackson, 2020). The culture of the Bulgaria make people dependent on each other. While, United Kingdom with the score of 89 shoes that the people of the country are highly self dependent.Britishers are less likely to take help from others. However, Bulgarians are more committed to the group working and are more likely to take help from friends, family and other relatives. Masculinity Bulgaria- 40 United Kingdom- 66 This factor shoes the things that makes a person successful. Masculinity with high score indicates that the people of the country motivates for being the best in the society or surrounding. On the other hand masculinity a low level defines success for being unique or for doing what they love (COUNTRY COMPARISION, 2021). People of Bulgaria thinks that dominant values in the society and developing quality of the life and caring other is a better way to success. While, Britishers are in competition of being better or best in their profession. Long term orientation Bulgaria- 69 United Kingdom- 51 It identifies the culture of the country that maintain link with the pastin order to deal with the challenges of present or future. Bulgaria has pragmatic culture that believes that truth is
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majorly depended on the time, situation and context. However, Britisher's long term orientation cannot be determined as they have score of 51 which shows equal distribution towards both side. Indulgence Bulgaria- 16 United Kingdom- 69 Indulgence dimension of the frameworks defines the scale of controlling the desire and impulses of person(Schimmack, Oishi and Diener, 2005). United Kingdom with the high score of 69 shows that people are more likely to have fun and willingness to release their desire and impulses by enjoying their life. On the other hand, Bulgarians are more likely to control their desire and do not put much time and money on leisure and tries to control the gratification of their desires. CONLCLUSION From the discussion in the report, it can be concluded that the different culture of the countries leads to the changes in the development of a person. Report discussed the culture of Bulgaria and United Kingdom with the help of questionnaire in the interview. Summary of the questions were prepared in order understand the culture of the country. Culture of Bulgaria is majorly represented by the people of the country. Britishers were not too engaged with their culture and traditions. Culture and tradition of Bulgaria includeKukeri, Baba Matra, Jordanov Day, Nestinarsvo and Winemaker's Day. Culture and traditions of United Kingdom included British Morris Dancing, British Maypole Dancing, English Cheese Rolling and British bonfire Night. Cultures and values of United Kingdom and Bulgaria were compared with the help of Hofsetde dimension. Bulgaria has a good score on the power distance as compared to United Kingdom. Citizens of Bulgaria had a high preference for avoiding unexpected changes while, Britishers believed in being prepared for the uncertainty in the future. Masculinity defined the fact that represent the success of the person in the country. Britishers were more likely to have fun and spend on the leisure as compared to the people of Bulgaria.
REFERENCES Books and journals Beugelsdijk,S.andWelzel,C.,2018.Dimensionsanddynamicsofnationalculture: Synthesizing Hofstede with Inglehart.Journal of cross-cultural psychology,49(10), pp.1469-1505. Shvarts,A.G.,Vignollet,J.andYastrebov,V.A.,2021.Computationalframeworkfor monolithic coupling for thin fluid flow in contact interfaces.Computer Methods in Applied Mechanics and Engineering,379, p.113738. Gadzhieva, N., Asulova, D. and Yarova, Y., 2021. Semiotics in The Ethnic Culture of Bulgaria And Macedonia.Научный альманах стран Причерноморья, (1), pp.37-43. Bell,J.D.,2019.Bulgariaintransition:Politics,economics,Society,andcultureafter communism. Routledge. Davies, J.S. andBlanco,I.,2017. Austerityurbanism:Patternsofneo-liberalisationand resistance in six cities of Spain and the UK.Environment and Planning A,49(7), pp.1517-1536. Jabbarov, U., 2020. CRITERIA FOR THE EVALUATION OF PROGRESSIVE FOREIGN PEDAGOGICALEXPERIENCEINTHEUK.MentalEnlightenmentScientific- Methodological Journal,2020(2), pp.28-36. Kristjánsdóttir, H., and et.al., 2017. Hofstede national culture and international trade.Applied Economics,49(57), pp.5792-5801. Jackson, T., 2020. The legacy of Geert Hofstede.International Journal of Cross Cultural Management,20(1), pp.3-6. Schimmack, U., Oishi, S. and Diener, E., 2005. Individualism: A valid and important dimension ofculturaldifferencesbetweennations.PersonalityandSocialPsychology Review,9(1), pp.17-31. Online COUNTRYCOMPARISION,2021.[Online].Availablethrough<https://www.hofstede- insights.com/country-comparison/bulgaria,the-uk/> 9
APPENDIX UNDERSTANDING BULGARIA'S CULTURE QUESTIONRESPONSES Where did you grow up?I grew up in Burgas. It is a city on Bulgaria's Black Sea Coast. Church of Saint Cyril is known as heart of the city. Ethnographic Museum explore fol culture of Bulgarian with colourful costumes and everyday items. What’s your native language?My native language is Bulgarian. In what ways have your culture been taught to you? I have learnt many things from my culture. It shows me a properwayofcommunication.Traditionaldanceand costumes influence me to promote culture and respect the cultural activities of every country. The Bulgarian cultural has thought me dance and singing as I used to participate in folk music and dances of the festivals. Whatareyourvaluesand attitude? I believe in team work to gain success in any task. The culture of team work and effective collaboration lead to the better efficiency in the performance. Cultural activities are also very helpful in contributing the professional behavior. I m very obsessed with class of the people as it shows their level of comfort and income. HowisyourSocialand professional behavior? I believe in team work to gain success in any task. The culture of team work and effective collaboration lead to the better efficiency in the performance. Cultural activities are also very helpful in contributing the professional behavior. I m very obsessed with class of the people as it shows their level of comfort and income.
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How do you feel about traditions in general? Tradition plays an important role in the identification of a person, community, group, city or country. I think beliefs, communication, wearing and day to day activities of people represent the tradition and culture of a country. Festivals we celebratearethepartoftraditions.Traditionskeepus connectedtothecountryorsociety.Sotraditionsare essential to keep the cultural and value of a country alive. Are traditions very important in your country? Yes, traditions plays an important role in the country of Bulgaria.Peopleofthecountryareveryconnectto traditions as they represent the culture and create a unique image of the country. People of Bulgaria follow the culture that include wearing of “Kukeri” it belong to the ancient traditional story of Bulgaria that stats that the customs designedtochaseawaythemonsters.Celebrationof festivalssuchasJordanovDay,Nestinarsvoand Winemaker's Day shows that traditions are very important in our country UNDERSTANDING UNITED KINGDOM'S CULTURE Where did you grow up?I grew up in London, England. It is the capital of England. London is most popular city in the United Kingdom. What’s your native language?My native Language is English. In what ways have your culture been taught to you? I learnt culture from my parents. They taught me about a good behaviour. Family gatherings and festivals helps me to learn a good behaviour and ways of communication. The culture of celebrating festivals with family gatherings taught 11
me importance of relationships as building relationship lead tote better and happier life as I believe better connection with people makes better life. Whatareyourvaluesand attitude? Manner in the behavior is the most important as it identify thebehaviors.Imajorlyfocusonmanners,dressand speech.Professionalbehaviorofmeincludehonesty, respectful, punctual and always being prepared. I prefer to handshake while greeting with others. It increases comfort and effectiveness in the communication. HowisyourSocialand professional behavior? I respect beliefs and values of other culture. I am very concernedaboutthelegallawsandregulationsofthe country that include democratic right to everyone related to freedomofspeechandequality.Safeandsecure environmentofworkmakesmemorecomfortablein working. How do you feel about traditions in general? Traditionsrepresentthebehaviorofpeople.Itvery important to follow the traditions as we pass our traditions tothenextgenerations.Representationofcountryand community is done with the help of traditions and cultures of the country. Major traditions in England are going to pub, paying for drinks in round, saying sorry and identification of accent. Are traditions very important in your country? Yes, traditions are important in our country. The British traditions such as British Morris Dancing, British Maypole Dancing, English Cheese Rolling and British bonfire Night arecelebratedbythepeopleofUnitedKingdomthat represent love of people towards its traditions. People in the
country are still connected with the traditions and traditions are given priority by many people in the country. 13