Intercultural Competence in Business: Case Study 2 MAR0131

Intercultural Competence in
Business MAR0131

Table of Contents
Abstract:...........................................................................................................................................3
Introduction:.....................................................................................................................................4
MAIN BODY...................................................................................................................................4
Case study-2.....................................................................................................................................4
Where did the Mark go wrong?..................................................................................................4
How could you support Mark to better understand cross-cultural problems:.............................5
Use inter-cultural theories to explain it and also support your discussion..................................6
What would be your advice to Mark?.........................................................................................7
Conclusion:......................................................................................................................................7
References........................................................................................................................................8

Abstract:
This report will represent the impact of different behavioural as well as communication
problems regarding difference in culture and habits. The report will also highlight relevant
cultural theories in order to understand intercultural awareness in various business interactions.
In last, the report will also provide recommendations for minimising the negative impact of
cultural difference.