Intercultural Competence in Business MAR0131

Intercultural
Competence in Business
MAR0131

EXECUTIVE SUMMARY
Business success in an international market requires a lot of factors in its external and
internal environment, with intercultural competence being one of them. The competence helps in
understanding people and how they operate in the business environment due to their cultural
background. The achievement of this relationship is helping the business establish itself in a new
country and maintain a good rapport with its citizens. This paper aims to show intercultural
theories and explain what could go wrong with assimilation in a new country.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Where did Mark go wrong?.........................................................................................................4
What can you say to make Mark comprehend this cultural issue more clearly?.........................5
Intercultural communication theories..........................................................................................6
Advice to Mark............................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8