Intercultural Competence in Business

Intercultural Competence in
Business

Table of Contents
Introduction......................................................................................................................................1
Main body........................................................................................................................................1
Illustrate cultural frameworks.....................................................................................................1
Demonstrate the ways in which frameworks can be used for acknowledging interpersonal
communication in business communication...............................................................................3
Apply theories of intercultural communication in distinct business situations...........................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................7

Introduction
Technology along with globalisation is the critical drivers for international organisation
as well as business for moving to distinct cultural places for carrying out transactions. The
rationale behind doing so is to earn profits by formulating their positioning within the
international borders (Benčiková, Malá and Ďaďo, 2019). But this leads to certain cultural
differences in organisation which creates a either affirmative or pessimistic impact on
performance of the employees. By rendering services within the international market firm can
develop their brand image within the marketplace. This report depends on two different case
studies, they are Frank and Anna who have moved to new locations for rendering their services
but they faced certain cultural issues. The report will emphasise on cultural frameworks which
are used commonly and are applicable via them. Furthermore, they will be applied for
enhancement of interpersonal communication within the given case scenarios.
Main body
Illustrate cultural frameworks
HOFSTEDE’S DIMENSION OF CULTURE
Dr. Geert Hofsetede, psychologist has conducted extensive study by interviewing around
100,000 international business management personals for understanding the associated with
cultural difference. By making use of study as well as carrying out survey, the four dimensions
were identified that are liable for distinguishing cultures and further two more were added into it.
The dimensions associated with the cultural model are specified beneath:
 Power distance index (PDI): This dimension reflects upon the measures of extensiveness
of peculiar cultural accept other than unequal distribution of power in society as well as
culture. Along with this, power distance index is liable for measuring ways in which
society manages inequalities between them as well as their respective members (de Hei
and et. al., 2020). In other words, higher will be the power distance index, then there will
be high acceptance of hierarchical societal structure. If opposite happens i.e. power
distance is low then it reflects that there is equal distribution of power.
 Individualism vs Collectivism (IDV): This denotes other dimension where individual
denotes norms which members of the society are anticipated to care about as well as their
families and collectivism implies it’s opposite. In case individualism culture is high then
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