Intercultural Management in Business

INTERCULTURAL
MANAGEMENT IN BUSINESS

Contents
INTRODUCTION...........................................................................................................................3
Using one of Hofstede’s dimensions, explain and critically evaluate how that dimension is
displayed in work settings...........................................................................................................3
Demonstrate understanding of different cultural dimensions of regularity and variability and
produce frameworks to investigate the impact of culture on international business...................5
Evaluate different strategies used in international business context in managing cross cultural
situations in the workplace..........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Intercultural Management is about opening the conversation around the nuances of
different cultural approaches in business, so managers are aware of and can respond to these
differences in attitude and behavior. This report contains information such as dimension of
Hofstede and its evaluation in workplace. Understanding of different cultural dimensions of
regularity and variability and produce frameworks to investigate the impact of culture on
international business. Different strategies used in international business context in managing
cross cultural situations in the workplace (Matveev, 2017).
Using one of Hofstede’s dimensions, explain and critically evaluate how that dimension is
displayed in work settings
Masculinity versus Femininity-
This aspect of Hofstede’s dimension culture model highlights the difference in gender
roles which is between men and women. It has been assessed that if the company is situated in a
masculine society then the differences and conflicts between both genders between less and even
the behavior of men will remain same. Their behavior will only focus in achieving their goals in
and help the company succeed. This is because it is seen as positive characteristics. Although
societies which are feminine involves high level of conflict in workplaces and being modest is
considered to be a virtue. Supervisors in company consider this as a great deal of importance so
that they can maintain relationship between them with good behavior. This helps them to
maintain cooperation between each other. For instance companies operating in Japan and Austria
follow masculine values but even women in these countries work on relatively same level just a
little lower on that stage (Kiryakova-Dineva and Hadzhipetrova-Lachova, 2017).
Application-
In order to keep track of these values of gender in workplace in different countries what
companies do is use a system for rating which is known as score. Japan have a high score in
comparison with Sweden. This tells that if entrepreneur opens up an office in Japan they must
have the insight that it will follow hierarchical, deferential and traditional measures as per their
society. They have to work for long hours which creates difficulties for women as they cannot
serve for long time because they have to look after for their family which limits their growth.