Inter-cultural Management in Business

INTERCULTURAL
MANAGEMENT IN
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals.....................................................................................................................7

INTRODUCTION
Inter-culture management is really important for businesses who are dealing there
products across borders because the culture differs from place to place. The company's who want
to sell there products worldwide and expand there businesses need to understand the different
cultures of different countries because that will help the company to grow to the full growth. The
company's which are getting across countries must change, invent and innovate their products
according to the surrounding culture. There can be a great lose if the company's do not get the
change because if they are going across boarder then by must know the culture because the
products should be liked by the customers of that place. The focus of the company's is on the
customer satisfaction and making the customers fulfill there wants and needs.
LITERATURE REVIEW
As per the view of (Beeler and et.al., 2017) there are a lot of company's which want to
become international because that can make the company's capture a larger market because in
some countries they might not be doing so well but if they target some other country they can do
extremely well. The company's who want to go international or want to globalize there products
must understand the importance of the fact that the culture plays an important role in doing so.
The company's who understand the difference of culture will do really well in the market
globally and will make a lot of sales. Company's who are going global have to change the
products services and innovate their product so that the other country's customers find it easier to
accept the product. Innovation and invention according to the culture of the other country will
make the products of the product increase and develop an international market. A company
which is getting international will have to satisfy the customers within there original country and
the countries they are going to target (Benčiková, Malá and Ďaďo, 2019). The company's which
want to get international must understand the culture by finding out more about the other
countries and analysis there market growth in the country. The internal and external factors of
the country and factors which can affect the company in a positive and negative aspects is
supposed to be understood by the company and that is very important. Planning has to be done
by the company properly and the steps and measure they need to take after getting in the country.
Culture of a country does not allow the people to work for more than particular hours, or they
want breaks and offs for the festival or there beliefs can also play a major role in the countries
and the company who does not understand that factor will not be able to grow in the other