2 INTERFACE USABILITY ANALYSIS Nielsen’s Heuristics The Nielsen’s Heuristics analysis shall be adapted to analyze and evaluate the user interface of the concerned mobile application. The Nielsen’s Heuristics is one of the most commonly used approaches in the field of User Interface design analysis. It represents a list of ten general principles for designing interactive platforms. The reason behind choosing this approach is that the Nielsen’s Heuristics provides almost every possible aspect in which a user interface must be tested before delivering to the client or making a platform go live before the users. In order to evaluate the interface design, the following principles from the Nielsen’s Heuristics are to be weighed against the usability features provided by the concerned application interface. The principles are as follows: Visibility of system status Match between system and the real world User control and freedom Consistency and standards Error prevention Recognition rather than recall Flexibility and efficiency of use Aesthetic and minimalist design Help users recognize, diagnose, and recover from errors Help and documentation This report will cover all the necessary principles from those that are listed above and evaluate the pros and cons of the interface designs that have been created for the Farm Shop mobile application.
3 INTERFACE USABILITY ANALYSIS Thumbnail View of the mobile app’s interface screens The heuristic’s based evaluation After thoroughly studying the general principles involved in the Nielsen’s Heuristics, a few issues have been spotted in the interface designs. An in-depth analysis of the issues consisting of their description and severity has been listed below. Design Issues 1.The design fruitfully implements almost every visibility features of an e-Commerce application like cart updates, login credentials and so on. However, the design clearly violates the ‘visibility of system status’ principle of the application in a couple of cases. Firstly, the restaurant-booking page does not mention that the application offers its users to book the restaurant for parties. It is only after opting to schedule the booking can a user be presented with this information. This is quite a serious flaw in the design, as it does not keep the user aware of what they have on offer for the application. This is indeed a serious issue as this also affects the business process
4 INTERFACE USABILITY ANALYSIS directly. Another visibility status flaw in the system is that the offers section is only visible in the home page. The users are not presented with the offers section for every section that they are navigating. 2.The design has quite a handsome set of basic features, however there is no option put into the application that will allow the users to view the application in their preferred language. This can however be listed as a minor issue. 3.It is understandable that opting to leave out the graphical back button from the interface screens was one of the ideas that enhanced screen space usability for the designers and also that the designers has diligently fulfilled the principle for design consistency and standards. Nevertheless, it is recommendable that the users should have the on screen back key in order to navigate back to the previous page. This provides novice users with much more flexibility. This may lead the novice users into keying in wrong buttons and causing the application to perform with errors. 4.Recognition rather than recall is one field from the heuristic where the design fails to meet the right standards in one situation. The carts page does not show the image of the products added. This can be considered as a serious design flaw and should be mendedwithutterprecision.Therestaurantbookingfeaturealsoviolatesthis principle as when the user moves onto the scheduling page, the users are not presented with the table details that they have booked. 5.Nowhere in the restaurant booking section is the price of the booking presented. This is another serious flaw in the application and one that should be mended at once. It is poor designing principles to encourage the user to take help of contact methods to get information about such necessities.
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5 INTERFACE USABILITY ANALYSIS Recommendations The following remedies can be adapted to improve the overall quality of the design and fix the above mentioned issues: 1.The party booking information should be added in the restaurant page at the very top alongside making amendments to accommodate price information in the same page as the scheduler. 2.A simple back button should be presented on the top menu bar by adjusting the size and location of the existing options. The search bar can be made to contract and expand depending on user’s click. This will save up space for the back button to be placed in the top left corner. 3.The images of the items put into the cart shall be presented in the carts page, so that the users are allowed full flexibility in rethinking what they are buying.
6 INTERFACE USABILITY ANALYSIS References Hermawati,S.,&Lawson,G.(2016).Establishingusabilityheuristicsforheuristics evaluation in a specific domain: Is there a consensus?.Applied ergonomics,56, 34-51. Hussain, A., & Mkpojiogu, E. O. (2016, August). Usability evaluation techniques in mobile commerce applications: a systematic review. InAIP Conference Proceedings(Vol. 1761, No. 1, p. 020049). AIP Publishing.