Interlinked Security Business Plan

Business Plan

Executive Summary
With the growing use of internet and integration of information technology into business and
lives of individual there are also increasing the chances of thefts and loss of data and information
from computer or another electronic devices. Interlinked Security Company is founded with the
aim of providing highly secured and reliable business networks for their clients so that they can
protect and secure the data and information of their customers from unnecessary threats and
cybercrimes. The company has a mission to prevent the confidential information or data of
general public that is transmitted through several networks in order to conduct business
activities. Management of the company is comprised of professional and expertise talented
workforce including fresh talent with a profound knowledge in cyber securities and crime. They
are highly skilled hardware and software engineer and cyber security experts graduated from
recognised universities.
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Table of Contents
Executive Summary ........................................................................................................................1
INTRODUCTION...........................................................................................................................1
General company description .........................................................................................................1
Products and services offered by Interlinked Security ...................................................................2
Marketing plan ................................................................................................................................2
Marketing research......................................................................................................................2
Product........................................................................................................................................2
Features and benefits...................................................................................................................2
Customers....................................................................................................................................3
Competition.................................................................................................................................3
Niche...........................................................................................................................................4
Strategy.......................................................................................................................................4
Promotion ...................................................................................................................................4
Promotional Budget ...................................................................................................................5
Pricing........................................................................................................................................5
Proposed Location.......................................................................................................................6
Distribution channel....................................................................................................................6
Sales Forecast..............................................................................................................................6
Operational Plan...............................................................................................................................7
Production...................................................................................................................................7
Location.......................................................................................................................................8
Legal environment .....................................................................................................................8
Personnel.....................................................................................................................................8
Credit policies ............................................................................................................................8
Management and organisation ........................................................................................................9
Personal financial statements .....................................................................................................9
Start up expenses and Capitalization ..........................................................................................9
Financial plan for the business....................................................................................................9

UK data protection....................................................................................................................10
Principles of the company.........................................................................................................10
Leadership principles................................................................................................................10
Conclusion.....................................................................................................................................10
References:.....................................................................................................................................11
Books and Journals...................................................................................................................11