Interlinked Security Business Plan

Interlinked Security is a cyber security company providing highly secured and reliable business networks for their clients to protect and secure the data and information of their customers from unnecessary threats and cybercrimes. The company offers a diverse range of products and services including cyber security programmes strategy, risk management, risk assessment, threat intelligence, incident response, advanced malware and ransomware protection, application assessment, security monitoring services and perimeter security. The company is primarily aimed at delivering its cyber protection and security services to the local business firms in Leicester, England and then will plan for its expansion if there is desired outcome.

Business Plan

Executive Summary
With the growing use of internet and integration of information technology into business and
lives of individual there are also increasing the chances of thefts and loss of data and information
from computer or another electronic devices. Interlinked Security Company is founded with the
aim of providing highly secured and reliable business networks for their clients so that they can
protect and secure the data and information of their customers from unnecessary threats and
cybercrimes. The company has a mission to prevent the confidential information or data of
general public that is transmitted through several networks in order to conduct business
activities. Management of the company is comprised of professional and expertise talented
workforce including fresh talent with a profound knowledge in cyber securities and crime. They
are highly skilled hardware and software engineer and cyber security experts graduated from
recognised universities.
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Table of Contents
Executive Summary ........................................................................................................................1
INTRODUCTION...........................................................................................................................1
General company description .........................................................................................................1
Products and services offered by Interlinked Security ...................................................................2
Marketing plan ................................................................................................................................2
Marketing research......................................................................................................................2
Product........................................................................................................................................2
Features and benefits...................................................................................................................2
Customers....................................................................................................................................3
Competition.................................................................................................................................3
Niche...........................................................................................................................................4
Strategy.......................................................................................................................................4
Promotion ...................................................................................................................................4
Promotional Budget ...................................................................................................................5
Pricing........................................................................................................................................5
Proposed Location.......................................................................................................................6
Distribution channel....................................................................................................................6
Sales Forecast..............................................................................................................................6
Operational Plan...............................................................................................................................7
Production...................................................................................................................................7
Location.......................................................................................................................................8
Legal environment .....................................................................................................................8
Personnel.....................................................................................................................................8
Credit policies ............................................................................................................................8
Management and organisation ........................................................................................................9
Personal financial statements .....................................................................................................9
Start up expenses and Capitalization ..........................................................................................9
Financial plan for the business....................................................................................................9

UK data protection....................................................................................................................10
Principles of the company.........................................................................................................10
Leadership principles................................................................................................................10
Conclusion.....................................................................................................................................10
References:.....................................................................................................................................11
Books and Journals...................................................................................................................11

INTRODUCTION
Business plans in general are the formally written document which states the prime objective
and purpose of the business, ways to achieve those stated objectives along with defined time
frame. Business plans are the guide to the investors and other stakeholders which clearly states
the reason for the existence of business, nature of business, background information of the
business owners, financial projections and requirements along with identifying the strategies that
would assist the business in achieving its pre-defined goals and objectives (Polite-Powers, 2020).
The cyber security business firm for this report is “Interlinked Secu1447939974rity” which offer
complete and wide range of services of the business institutions, government and private both,
established two years ago, at Leicester, England. The report outlines detailed business plan for
“Interlinked Security” including all the relevant and sufficient information to assist business
owners and investors of the firm.
General company description
Interlinked Security was founded two years ago in Leicester, England, with the prime
objective of providing security related with cyber threats and attacks. The company came into
existence when there were hike in the cases of fraud, theft and loss of confidential information of
the people who were engaging in the business activities with private and government institutions.
Interlinked security\ protects the data which is stored, processed and collected on computers and
other device. This information can also be sensitive business information or even the intellectual
property rights of a business firms (Luci, 2020).
Vision Statement: The Company has a long term vision of providing safe, reliable and protected
business activities over internet without any worry of losing data or be a victim of any fraudulent
activity, such as phishing, spear phishing, malwares, ransomware etc.
Mission: Interlinked Security works on a mission of providing safe and highly protected internet
platform so that business can ensure complete securities to their loyal and valuable customers.
Objectives: Interlinked wants to become a trusted and leading security partner for the business
institutions, both government and non-government.
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Products and services offered by Interlinked Security
Interlinked Security comes with a diverse range of products and services to its customers and
ensuring that their and their client’s data is highly protected and secured from the unethical and
illegal practices. The range of services offered by the company are cyber security programmes
strategy, risk management, risk assessment, threat intelligence, incident response, advanced
malware and ransomware protection, application assessment, security monitoring services and
perimeter security (Chai, 2020).
Marketing plan
Marketing research
Marketing research is first and foremost thing each entrepreneur or business owner in order to
check the feasibility of their business ideas and analyse the numerous possible opportunities. The
market research helps the business in determining target audience, their needs, wants and
problems, competition prevailing in the market, pricing of the substitute products and business
strategies opted by rivalry company.
Product
Cyber security’s products and services offered by the Interlinked Securities are best in the
industry as they are offering complete solution to the government and non-government
institutions at affordable pricing (Hou, Deng and Zhong, 2021). The numerous and broad range
of products and services provided by Interlinked Securities are Virtual CISO, Incident Response
Services, Compliance security consulting, digital forensics consulting, security risk management,
consulting, Ransom ware Response and Recovery, ransomware negotiations etc. These products
are at the disposal of customers at any place and at any time.
Features and benefits
Below mentioned are the some of the benefits of the Interlinked Security’s cyber services for the
businesses are:
 Best in-class high tech IT cyber security services provided by “Interlinked Services”
enable company to have digital protection for their businesses. These services help the
business firms to surf safely over internet without any risk of potential threats.
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 Cyber security services provided by the company provides extensive protected solution to
the confidential information and data along with giving alarming signals if in case any
virus is intending to attack on the device (Filloy Anè, 2020).
 These services are designed to protect website, social media sites and other application of
business so that they can execute secured transfer of money from trusted payment
gateways.
 Fortinet’s FortiGate firewall tool by the Interlinked Security prevents the customers from
spyware which keeps eye on computer actions and relay information back to the cyber
criminal.
 Protect business networks and data from unauthorized access and threats from internal
and external sources.
Customers
The customers of Interlinked Securities are the business firms and institutions from diverse range
of industries majorly from banking and finance, education, utilities and energy; aerospace,
government, restaurants, healthcare, arm forces, retail, legal and law firms (PUNTIERI, 2021).
Companies under these industries ranged from small to large organisations which are executing
its business activities digitally and facing the challenge from protecting their business and
client’s confidential information.
Competition
Due to the dominance of business firms over internet for executing business practices, there are
increased number of fraudulent cases in England which gave rise to the numerous firms in the
city. Rise in demand for protecting business from cyber threats has intensified the competition
among existing companies as every business unit is striving to provide best and secured services
to their clients in a cost effective price. Interlinked Security may encounter threats from leading
and well established firms such as Xact IT Solutions, Packetlabs, ELEKS, The Nine Hertz,
Berezha Security Services and inVerita. All these companies capture a large market share of
United Kingdom and providing exceptionally good quality services (Hambali, 2020). In order to
mitigate the threat from such competitor, Interlinked Securities needs to provide some extra
value added services and should opt for customer-oriented services in a cost effective price.
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Niche
Interlinked securities provide complete digital solutions to the local business firms in Leicester,
England which encompasses different industry and segments. However, Interlinked has a prime
focus over government institution as there is a huge amount of data flowing through one network
to another which makes it susceptible for the leakage of information or threat of data to cyber
attackers. Government institutions are facing a huge problem in order to store and prevent
confidential information of their clients. Interlinked securities provides assistance and support to
these government institutions in order to store, collect and transfer of data from one secured
network to another with enhanced security system, thereby lowering the risk of cyber attacks and
loss of data from the networks (Cunha, 2020).
Strategy
Business strategy of Interlinked Security services consist of numerous strategies such as sales
and marketing strategy which helps business in meeting its defined goals and objectives.
Interlinked has designed its products and services for the local business institutions who are
conducting their operational activities digitally and facing the problem of securing their business
and potential customer from cyber crimes and threats. The company opts for the low-cost
leadership strategy which will allow them to capture large customer base with their high quality
services in a cost effective price. Cost leadership strategy is essential for the business firm to get
an entry into highly competitive industry where several players are already struggling to
outperform each other and gain dominance over cyber security business (Pok and Leung, 2020).
Marketing strategy for the proposed business revolves around its value preposition and
communicates effectively with the target audience in order to give a clear idea of what the
company stands for, how the business meet their requirements and provides best solution for
their problem. Interlinked Security position itself in the target market as highly trusted and
reliable company which provides complete solutions related with the cyber security and threats.
With the low price and high quality products and services, Interlinked Security differentiate itself
from other competitors who opt for a price skimming strategy to attract and gain brand
recognition in the marketplace.
Promotion
Without promotion no business can survive for a longer duration as this significant element
of marketing mix is concerned with conduction activities which are directed towards increase
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awareness among customers and develop their interest for the products and services offered by
company (Ansari and Nazari, 2021). Interlinked Services introduce its products and services to
their target audience through digital media and specifically, e-mail, SMS, sending newsletters
and social media marketing. Interlinked sends customized message or e-mails to their clients
making them aware of their exceptionally good and high quality services with extra added
benefits in a low price. Apart from this, Company also maintains its presence over LinkedIn and
Instagram as these two platforms are frequently used by the business customer for the promotion
of their products and services along with engaging with customers. However, Interlinked also
use nuances of traditional methods of promotion such as announcements over local radio
channels, ads in newspaper and magazines; participating in business meeting and conferences
through sponsorships.
Promotional Budget
Activities Estimated Amount
Market research £100
Social media marketing
(LinkedIn and Instagram)
£80
Email Marketing £90
SMS and News letters £ 60
Ads in newspapers and
business magazines
£ 150
Announcements in local radio
channel
£ 165
Distribution of pamphlet £ 55
Total £700 Approximately
Pricing
Evidently, Interlinked Security is offering its products and services at affordable pricing, making
it accessible to the business institutions who are facing a great deal of securing their confidential
information and data along with constraints of financial resources (Fei, Jiang and Xing, 2020).
Interlinked Security is working on the aim of providing safe and reliable digital platform security
services to their clients in a cost effective pricing with no compromise with quality and
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availability. Company has decided to offer its services at relatively low price as compared to
other competitors as there is already several rivalry companies operating in the market with
premium pricing structure.
Proposed Location
“Interlinked Security” has its headquartered in Leicester, England and offers wide range of
solution within the city itself and near by areas. Company is primarily aimed at delivering its
cyber protection and security services to the local business firms and then will plan for its
expansion if there is desired outcome. Being an start-up venture, Interlinked Security wants to
address a smaller and niche market so that there is less amount of investment and minimum cost
of operation in the beginning so that company can manage its day to day expenditure and survive
for the longer duration (Choi, 2021).
Distribution channel
As Interlinked Security is delivering its services primarily in the local city where it is operating
and enabling both government and non government institutions to to protect their business and
information associated with it from cyber attacks and cybercrimes. The cyber security business is
taking an approach for digital channels to make it services accessible to the business clients and
helping them in providing safe and secure digital platform to conduct the business activities
meanwhile minimising the risk of loss, misconduct and theft of data from the network server.
Use of websites, compatible mobile application, use of social media sites and a office for
execution of daily business activities.
Sales Forecast
Sales forecasting in business is essential part of business planning as it is concerned with
estimating the future sales revenue of the company over a specific period of time with the aim of
better informing the decisions made. Sales forecast made by Interlinked Security is on the basis
of industry benchmarks, economic trends and predictions made by the experts (Polite-Powers,
2020). The company is estimating to make a sale of their cyber security services to small and
medium business worth £5000 for the first quarter of the same year and expecting the increase in
sales by 10% each month for the current financial year. Below mentioned is the example of sales
forecast for the proposed business.
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Operational Plan
Operational plan is detailed outlined document which clearly stats how the team members
working in an organisation contributes towards meeting the goals and objectives. Operational
plan outlines the daily task required in order in order to conduct a business and ensures that each
manager and employee is clearly aware about their duties and obligations along with the
determine way to achieve those duties in a specific timeline (Luci, 2020).
Production
Interlinked in expertise in providing cyber security services to the clients thereby there is
no production of goods but there is designing of services as per the needs and wants of business
customer. Interlinked conducts extensive research in order to identify the problem of target
audience and then recommend a best suitable solution. These services are created entirely for
securing the digital business and information associated with the business which can be the
client;s information or intellectual knowledge of company.
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Location
Interlinked has its workplace in the city of Leicester, England where highly professional and
expertise staff is working closely in order to provide highly secured and reliable cyber security
services to business institutions which is conducting its business operation digitally (Chai, 2020).
Legal environment
Legal environment for any business is defined as the laws which are passed by the government
for the business operations. Below mentioned are the laws for the Interlinked Security business:
GDPR(General data protection Act), 2018.,
Communication Act, 2013.,
Privacy and Electronics Communication (ED Directive) Regulations 2003 (PECR) Act.,
The Network and Information System Regulations Act, 2018 (NIS Regulations)
The computer misuse act, 1990.,
Official secrets Act, 1989.,
The regulation of Investigatory Powers Act 2000 (RIPA)
Personnel
Interlinked Security has a total workforce of 25 software and hardware engineers who posses
great knowledge in the field of cyber protection and securities (Hou, Deng and Zhong, 2021).
These working professionals recommend their clients types of services they could avail in order
to protect their business from cyber crimes and thefts. There are two manager each one for the
software and hardware team and there is also a HR personnel who is responsible for effective
management of working personnels.
Credit policies
Credit policy is a essential document for any business firm which lay outs the extended terms to
customers on collecting overdue payments. Credit policy of Interlinked Services sets out the
guidelines for collecting payments and extended credit limits terms to the customers along with
desired action taken in case of late payments. Interlinked allows the time duration of 30 days for
its customer to clear their dues and there is a penalty of 1% on the total bill amount everyday if
not paid on time. They receive the booking amount as 40% of the total bill amount and rest after
the availing of its services (Filloy Anè, 2020).
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Management and organisation
Personal financial statements
Annual Income Amount
Salary £3000
Part-Time Income £2000
Net Investment Income £20,000
Interest Income £3000
Dividend Income £6000
Real Estate Income £50,000
Other Investment Income £25000
Bonus £10,000
Start up expenses and Capitalization
Start-up Expenses Amount
Legal £42,500
Consultants £0
Rent £15,000
Insurance £55,000
Research and Development £20,000
Expensed Equipment £13,600
Signs £800
Total Start-up Expenses £ 147,400
Start-up Assets £0
Cash Required £ 80,000
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Start-up Inventory £50,000
Other current assets £150,000
Long term assets £110,000
Total Assets £390,000
Financial plan for the business
UK data protection
The data protection act, 2018 covers the UK general data protections regulations that is
applicable to the business and organisations of United Kingdom. This act controls how the
personal information of clients are used by the business firms, organisations and even
government. As per this act, each business or individual who is using personal data has to follow
strict rules related with use of information such as: fairly, transparent and lawfully use of
information, used for specific and explicit purpose, accurate when necessary and keep up to date
etc (PUNTIERI, 2021).
Principles of the company
Interlinked works on the core principles that are grouped into four distinct categories such as
govern, protect, detect, and respond.
Leadership principles
The major leadership principles of Interlinked Services are:
Foster and encourage the culture of cyber resilience,
The leaders must work towards protecting the legal and critical assets and services of a company.
Making balanced risk informed decisions during and beyond the time of crisis (Hambali, 2020).
Conclusion
From the above stated report it has been identified that in order to create, run and manage the
new business venture, it is essential for the entrepreneurs or business owners to have a clearly
written business plan. This plan helps the business owners in taking each successive steps
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towards the development of a business firm and assist investors, government and banking
institutions to establish their credibility.
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References:
Books and Journals
Ansari, C. and Nazari, L., 2021. BUSINESS PLAN AND INSTAGRAM INFLUENCER
MARKETING FOR CAFE X.
Chai, L.Y., 2020. A new direction and business plan for developing and commercializing adult
incontinence products in China (Doctoral dissertation, Massachusetts
Institute of Technology).
Choi, K., 2021. A Study on the Calculation of Construction Project Cost of Healthcare Facility
Business Plan. Journal of The Korea Institute of Healthcare
Architecture, 27(2), pp.7-14.
Cunha, R.V., 2020. Business plan: implementation of a school from 1st to 12th grade with
integrated arts and sports programs (Doctoral dissertation).
Fei, W., Jiang, D. and Xing, C., 2020. Business Plan for Future eBay——Subject: Introduction
to Business. The Frontiers of Society, Science and Technology, 2(14).
Filloy Anè, F., 2020. Business plan aran projects and renovation works “Construction
Workshop” (Bachelor's thesis, Universitat Politècnica de Catalunya).
Hambali, W.K., 2020. Business plan: Tutoria strategic plan (Doctoral dissertation, Universitas
Pelita Harapan).
Hou, K., Deng, S. and Zhong, Y., 2021. Decision Making in Business Plan Writing and Analysis
of Firm Characteristic: Associated with PaperGreen Business
Report. Frontiers in Economics and Management, 2(5), pp.30-38.
Luci, O.Y., 2020. Business Plan of “Me and Wood” Company in Producing Wood
WasteProducts. Journal of Management and Business Environment
(JMBE), 2(1), pp.78-93.
Pok, Y.K. and Leung, H.Y., 2020. Master Final Project-Business Plan of
Style_We_Knit (Master's thesis).
Polite-Powers, A.R., 2020. School-Based Oral Health Care in Rural Areas of Charleston County:
Recommendations for a Business Plan for Rural Federally Qualified
Health Center Intervention.
PUNTIERI, D., 2021. Nestore. The virtual coach for healthy ageing. Definition of a
comprehensive business plan.
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