This report discusses the market entry strategy, global trends, and country-specific communications in international marketing management. It explores the options for market entry, such as direct arrangement with leading supermarket chains or joint ventures with multinational companies. The report also highlights the impact of global trends, such as the increase in e-commerce and the focus on sustainability, on the local environment. Additionally, it emphasizes the importance of understanding cultural differences and effective communication in international business. The report is based on the case of Green Chef, a premium brand launching in the German market.