This article provides an internal analysis of Coca Cola, including a SWOT analysis, value chain analysis, and an examination of the company's resources and management structure. It discusses the strengths, weaknesses, opportunities, and threats faced by Coca Cola, as well as the primary and support activities in its value chain. The article also explores the financial, human, and physical resources of the company, and evaluates the strengths and weaknesses of its management and organizational structure. Overall, it highlights the challenges and opportunities faced by Coca Cola in the global beverages market.