Internal Analysis of Coca Cola

RUNNING HEAD: INTERNAL ANALYSIS 0
Internal
Analysis
of Coca
Cola 2019

INTERNAL ANALYSIS 1
Contents
INTRODUCTION........................................................................................................... 2
SWOT ANALYSIS OF COCA COLA.................................................................................. 2
STRENGTHS.............................................................................................................. 2
Weaknesses................................................................................................................. 3
Opportunities............................................................................................................... 3
Threats....................................................................................................................... 4
VALUE CHAIN ANALYSIS OF COCA COLA......................................................................4
Primary activities.......................................................................................................... 4
Support activities.......................................................................................................... 6
Financial, human and physical resources of coca cola................................................................7
Strengths and weaknesses of the management and organizational structure of coca cola......................9
Conclusion................................................................................................................... 10
Bibliography................................................................................................................ 11

INTERNAL ANALYSIS 2
INTRODUCTION
Coca cola is one of the largest beverages producing corporation in the world. Coca cola was
found in 1892 in Georgia and was amalgamated in 1919. It markets and licenses around 500 non-
alcoholic drinks; along with the sparkling beverages some still beverages were the primary focus of the
company such as coffees, tea, juices, waters and sports and energy drinks ( Nganga, 2014). Coca cola
markets and owns the four drinks out of five non-alcoholic iridescent drinks of the world namely: Sprite,
Diet coke, Fanta and Coca cola.
Since 1886, Companies completed brews products having the symbol of the company were sold
in United States and now they were traded in more than 200 nations. It produces the branded beverages
and makes them available to the consumers from all over the world through a network and the world’s
major distribution structure of distribution operations; company owned or measured bottling in addition to
the independent bottling suppliers, associates, vendors and dealers.
SWOT ANALYSIS OF COCA COLA
STRENGTHS
1. Product Equity:
Highest brand equity award was achieved by coca cola in the year 2011, which
was presented by Interbrand. Coca cola is said to be the priciest trademarks having the
uppermost product equity with its unique brand identity and vast international
occurrence.
2. Leading market share:
Coca cola sell its products in almost 200 countries, which show that it has a large
market share. There is possibility of getting coca cola in any market of any country. This

INTERNAL ANALYSIS 3
huge worldwide existence of coca cola helped it to subsidize in building MAMMOTH
that is a name of a brand ( Lopez, 2012).
Weaknesses
1. Competition with Pepsi:
There are two largest beverages segments in the world- Pepsi and Coca Cola. The
competition between these two markets is enormous. Pepsi will always be a tough
competitor of Coca Cola and it is not going to give up so easily (Cola, 2011).
2. Management of water:
In the past, coca cola confronted many issues and problems because of its water
managing issues. Many sets in the designation of coca cola have raised lawsuits and the
reason behind this was the vast drinking of water in the areas where there is scarcity of
water. These issues resulted in people blaming coca cola for the collaborating of
pesticides in the water to remove pollutants. Therefore, coca cola desires to manage the
problems in order to reduce further issues related to water ( Anders, 2013).
Opportunities
1. Diversification:
Diversification in the food and heath trade will help to develop the assistances of
coca cola to their consumers. Coca cola makes sure that they will receive improved
income by cross marketing their goods to the existing consumers.
2. Advertise the lesser selling products:
There are many coca cola products, which are not conventional in the market.
Keeping these products in the view coca cola needs to focus in marketing these less
selling products.