Internal and External Analysis of BARCLAYS

Added on - Nov 2020

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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Types and purposes of different organisations and their legal structures..............................1P2 Size and scope of organisations.............................................................................................1TASK 2............................................................................................................................................1P3 Relationship between organisational functions.....................................................................1TASK 3............................................................................................................................................3P4 Impact of macro environment on business operations...........................................................3TASK 4............................................................................................................................................5P5 Internal and external analysis to determine strengths and weaknesses..................................5P6 Interlink of strengths and weaknesses with macro factors.....................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................1
INTRODUCTIONBusiness Environment involves various activities that facilitates an organisation inachieving its set goals and targets effectively and efficiently. It is defined as the surroundingswhere company operates and perform its business operations for the purpose of gaining highprofits. Various forces are exist in the environment in which firm operates and all these variablesneeds to be consider by management of every business firm. These factors impact operations andactivities of business enterprise in either negative or positive way(Aithal, 2016). In the presentassignment, chosen organisation is BARCLAYS which is a multinational bank of London. Itoffers financial and banking services to their customers worldwide. The report involves size,purposes, types and scopes of different organisation. Apart from this, it also discusses aboutvarious internal and external environmental forces that put impact on business operations.Interrelationship of different functions and its link with objectives of firm is also included. Atlast, interlink of strengths & weaknesses with macro factors are defined in this project.TASK 1P1 Types and purposes of different organisations and their legal structuresCovered in ppt.P2 Size and scope of organisationsCovered in ppt.TASK 2P3 Relationship between organisational functionsA business organisation ordinarily contains diverse divisions which incorporatesoperations, human resource, finance, sales, information technology and so on. Every departmentcarry out its own activities and operations which helps in achieving the predeterminedorganization's objectives adequately(Boons and Lüdeke-Freund, 2013). Every one of thesedivisions are interlinked with each other. Each business venture intends to increase highergainfulness which they can just achieve by fulfilling their intended interest group and this is justconceivable when organization makes and gives those items or administrations that meet theclient's prerequisites viably. Each of the four offices contribute similarly in gaining higherbenefit. The significance of every division is depicted as underneath:Finance:Finance assumes an essential part in overseeing business task and workingcapital adequately. It causes the organization to develop in universal market and take the upside1
of propel innovation. Fund influences the capacity to enlist talented staff, buy merchandise,grow, create and obtain new hardware. There are different sources through which anorganization can orchestrate its financing and they are obligation, value, speculators and so on.Human Resource:The primary part of HR Manager is to adequately deal with theworkforce and keep up sound connection amongst representative and business. The quantity offaculty works in Barclays is 129,400 which makes its HR division to confront numerousdifficulties(Aterido, Hallward-Driemeier and Pagés, 2011). Their HR administrator is centersaround holding its best representatives who contributes successfully in producing benefits for theorganization. The alluded organization additionally guarantees that they put opportuneindividuals on right employment with the goal that specialist can put their best while playing outtheir part or assignment. Barclay's likewise lead preparing program that enhances theprofitability of their general workforce.Sales and promotion:Marketing is utilized by the business venture keeping in mind theend goal to fulfill the necessities of their potential purchasers. It by and large incorporates deals,advancement, publicizing and advertising. With the assistance of advertising, organization cankeep up enduring association with its customers. Barclay's is utilizing distinctive advertisingchannels through which they impart imperative data among substantial number of individuals.They share data by means of print-media, TV and its own site. They have likewise embraceddifferent sponsorship program that aides in keeping up their image esteem.Operations:The part of operational chief is to adequately deal with all assets that aides inproducing incomes for the firm. It helps in masterminding organization's assets such thatprompts accomplish its objective in an adequate way. Activity office enable the organization todeliver great and administrations helpfully with they help of imaginative and propelledinnovation(Cassell and Blake, 2012).It is essential for an organization to clear target which help them increasing long haulachievement and productivity. Organization's target ought to incorporate development, survival,boosting benefit, fulfilling purchaser and expanded deal. Every one of these targets areinterlinked and antagonistically affect the distinctive bureau of the organization. With theassistance of promoting division, Barclay's can achieve its one of its target which is fulfillingshopper. Fund division can help in expanding the deals and incomes of the Barclay's and HRoffice prompts accomplish vital development in the commercial centre when contrasted with its2
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