Analyzing the Business Environment

This assignment tasks students with analyzing the UK business environment by critically evaluating a set of academic research papers. The analysis should encompass key factors such as economic trends, legal regulations, political landscape, and their impact on businesses operating within the UK. Students are expected to synthesize information from the provided sources and present a comprehensive understanding of the current and future challenges and opportunities facing businesses in the UK.

Business Environment
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Contents
INTRODUCTION..........................................................................................................................................................4
TASK 1...........................................................................................................................................................................4
1.1 Discuss about the purpose of Primark and identify what type of organisation is Primark..................................4
1.2 what are the various factors which are help to Primark meets the objectives......................................................5
1.3 Explain the obligation of Primark and the discuss various strategies employed to meet them.........................7
Task 2..............................................................................................................................................................................9
2.1 Contrasting land run different economical systems to attempt to assign origin impressive. Explore and explain
the type of system run in the following administrative district and understanding why you think they follow these
systems.......................................................................................................................................................................9
2.2 Head of state in UK of the Monetary resource and the Bank of England plays a important duty in control
over the economy. The way in use by them are mention to as Commercial enterprise and Monetary system
policies respectively. You are mandatory to measure the outcome of fiscal and monetary policy on the following
type of business concern..........................................................................................................................................10
2.3 Rivalry is an indispensable component in the prompt business markets . All the same enterprise are of various
magnitude and that can create biased substance. In UK another European nations Rivalry policies are used to
inspire and modify the competitory process, and to secure consumers welfare of that process..............................11
TASK 3.........................................................................................................................................................................12
3.1 Justify how valuation and yield discovery of enterprise is resolute in the following market constitution........12
3.2 Instance the manner of market unit (demand and supply) share structural consequence using a scope of
illustration (diagrams are essential)..........................................................................................................................14
3.3 Evaluate how the business and social environments behaviour of the chosen administration.........................16
TASK 4.........................................................................................................................................................................17
4.1 Talk about the importance of global commercialism to UK business concern..................................................17
4.2 Analyse the impact of global factors on UK business organisations.................................................................19
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4.3 Measure the effect of European Union policies on UK business concern.......................................................20
CONCLUSION.............................................................................................................................................................21
Conclusion....................................................................................................................................................................22
References.....................................................................................................................................................................23
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INTRODUCTION
Business environment make inclusion of all the factors related to the business activities
whether it is internal or external factor that impact organisation along with their employees,
customers, management and many more. Organisational structure as well as their nature plays a
role in their respective success and their functionality get impacted with the effect of the
monetary and fiscal policies. European policies also put impact over the overall performance of
the business organisation. There is effective impact is put over the functionality of the business
organisation with the effect of BREXIT.
TASK 1
1.1 Discuss about the purpose of Primark and identify what type of organisation is Primark
Primark is a subsidiary firm of the British Foods, they exists from the year 1969 in Ireland and
performing their activities as Penny's. Till 2000 they spread their market with the help of 100
stores within Britain and Ireland. And as the time passes they also enhance their market share as
till 2012 they hold 238 branches across Europe, UK and Ireland. They provide better innovative
values and products, so that can be help in to attain competitive advantages. (Cheeseman, 2016).
They are not manufacturers but they understand the need of customers and work together with
suppliers in order to produce goods on behalf of Primark by following their specification. It helps
in getting right cost as well as setting right price according to the right place.
Cooperative: - These are such organisations that get owned and run by the customers, employees
or residents and all of these get equal share within their earned profits. They are businesses and
perform trade activities in successful manner and doesn't work as not for profit organisation or
charities. They earn profits with their activities and share them in effective manner. In UK there
are numerous cooperative organisations are performing their activities in different retail business
over more than 4,500 locations and it engage around 4.5 million individuals in it (Cheeseman,
2016). The purpose of cooperative organisations get discussed below such as: -
 Promote the small scale business
 To make available every product to everyone.
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 To strengthen their local communities as it helps in getting connected with them.
 It helps in enhancing the customer relationships
 It enhance adequate customer services
 They work over business ethics and follow them in effective manner.
 They work together for the purpose of the betterment of the society.
 The business is performing to make mutual benefit for all (Banica & Hagiu, 2015).
1.2 what are the various factors which are help to Primark meets the objectives.
Stakeholders: Masses shows their interest in the organisational action termed as stakeholders.
All the groups segregated into two parts internal stakeholders and external stakeholders. Internal
stakeholders are inner groups of the firm and it make inclusion of worker, director, capitalist,
Committee of Directors. Whereas, Outer stakeholders are those groups that related to the
enterprise externally and it includes customers, suppliers, government authorities and so on.
(Wetherly & Otter, 2011).
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(Source: Wetherly & Otter, 2011)
It become very necessary for Primark to meet out the verifiable of their various stakeholders.
Different stakeholders having different set of objectives that need to be fulfilled by them in order
to make them satisfy. There are some of stakeholders get discussed below: -
Debtor: - Primark meet their subjective goals in impressive manner as they bring down the
tenure of profitable their debts due to which they become contented (Wetherly & Otter, 2011).
Shareholders: - Primark share adequate amount of their profits in the form of dividend with their
shareholders. With this effect their shareholders become satisfied in effective manner.
Customers: - It is very difficult for Primark to understand the need of their respective customers
but with the help of their expertise they understand it in effective manner and render them
products as per their requirement (Wetherly & Otter, 2011).
Employees: Primark gives salary hike along with bonus to their respective employees which
effectively satisfy them and motivate them in order to increase their overall performance
(whether it is in the form of production or quality or both).
Government bodies: - Primark provide various information in detail so that help them in
answering their questions or doubts in impressive way. (Gupta, 2013).
Suppliers: - Primark arrange effective level of meeting with their suppliers for the purpose of
knowing the status of their orders and help them in meeting their set objectives.
By making their stakeholders satisfy they effectively attain their market share and become
successful as there is nothing left in order to satisfy (Gupta, 2013).
1.3 Explain the obligation of Primark and the discuss various strategies employed to meet them.
As an organisation Primark attain various obligation through different segments and they need to
meet out them in effective manner. It become very important for them to perform their
responsibilities as it is essentially needed in order to attain success (Pandey, 2013). Different
segments having different responsibilities and need to be focused such as: -
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For employees their responsibilities are as follows: -
 They want to render them equal growth opportunities.
 They demand to render them adequate motivation
 They essential to make fair evaluation of the overall performance of their respective
employees.
 They necessity to render them adequate appraisal to them (Pandey, 2013).
For customers their responsibilities are as follows: -
 They need to enhance the quality of their customer services
 They need to render adequate products after understanding their respective needs.
 They need to resolve customer queries on timely basis (Pandey, 2013).
For society their responsibilities are: -
 They need to take care of their environment (they promote car pooling activities)
 They need to made charities.
 They took active participation in "Go Green" activities such as plantation, etc.
For Government their responsibilities are: -
 To pay regular taxes
 To follow all the policies implemented by government.
 To share the information related to their activities.
 Follow their rules and regulation in effective manner (Pandey, 2013).
Strategies followed by the Primark in order to meet out their responsibilities such as: -
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Pricing strategy: - Primark make use of effective pricing strategy as with the help of it they take
care of their customers need by setting adequate set of prices. For this purpose they make use
cost plus pricing method in order to set adequate selling prices.
Product strategy: - Primark make use of the adequate product that helps in meeting the demand
of their respective customers because they provide adequate quality products with low costs.
Their strategy is to focus over women wears in order to expand their market share and with the
help of their adequate feature they satisfy their made-to-order. (Pandey, 2013).
Psychological feature program: - Primark effectively implement motivational program in order
to motivate their respective employees and help them out in satisfying them in effective manner.
TASK 2
2.1 Contrasting land run different economical systems to attempt to assign origin impressive.
Explore and explain the type of system run in the following administrative district and
understanding why you think they follow these systems.
Economic system: - It is an effective scheme that utilised by government in order to allocate the
resources or goods and services. There are various factors of production get controlled under this
system such as resources, labour, capital, entrepreneurs and information resources. There are
four contrastive kind of profitable systems such as tralatitious economic system (where economy
is based over their traditions and customers in order to produce products and services),
Command Economical System, Market social science system and miscellaneous economic
system (Jacob, 2013).
Different nations have different economic system in order to allocate their overall resources in
adequate manner such as: -
a) Cuba
The Cuba Government follow Command economic system and most of their organisation owned
and run by their government. Their financial system is owned and control by the open sector and
cooperative organisation. West Indian production system follows usage value for the purpose of
meeting their societal needs and efficient enough in reducing the chances of under as well as
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over manufacture and highly intensity over producing capable amount (Mawejje & Okumu,
2016).
b) United Kingdom
UK follows the miscellaneous economic system (market and command economy) and this effect
it become one of largest and influencing economy in the whole world. They attain fast growing
economy because their majority of the functionality is controlled by the government as well as
private sector organisations also. UK attain feature of mixed economy that helps in enhancing
their overall performance related to the allocation of their available resources. Their authorities
as well as their backstage sector companies perform in collaboration in order to run the market in
impressive way and helps in go one of the directing economy in the worldwide (Mawejje &
Okumu, 2016).
c) China
China's economic system is world's 2nd big economy in entire universe and the reason behind
this is they creating from raw materials goods effectively as they are largest commodity. China's
social science system make inclusion of elements such as political orientation and capitalist
economy and their economy is founded over socialist market economy. They make optimum
utilisation of their available resources as they are the largest manufacturer as well as exporter of
different products that help in strengthening their overall economy. Most of their economy is
dominated by their state owned sectors (Mawejje & Okumu, 2016).
2.2 Head of state in UK of the Monetary resource and the Bank of England plays a important
duty in control over the economy. The way in use by them are mention to as Commercial
enterprise and Monetary system policies respectively. You are mandatory to measure the
outcome of fiscal and monetary policy on the following type of business concern.
Fiscal policy: - In this policy that followed away government for the purpose of adjusting their
expenditures as well as tax rates in order to monitor as well as control their nation's economy.
Impact of fiscal policy over: -
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Farming: - Farming contribute major part in the nation economy for its development. With the
change in the fiscal policy there is adequate impact put over the practicality of the workplace.
Majority of the rural human activity are influence direct authorities borrowings and other factors
an in this case if tax rates get increased then they have to pay high taxes over their earnings
which create adequate impact over their overall performance (Clark, 2014).
Housing: - Housing activities make inclusion of the construction of new houses, etc. for the
purpose of sales or lease or something else. With the change in the fiscal policy there are
adequate changes are noted down in their overall performance. For example fiscal policy get
changed and with this tax rates get increased so with the individual need to pay higher taxes over
the amount earned with the sale of the house. It put adverse impact over individuals performance
if tax rates get increased and vice versa (Clark, 2014).
Monetary policy: - It is that policy that followed by the monetary authority in order to put
control over their monetary supply and target over interest rate for ensuring price stability.
Impact of Monetary Policy over: -
Farming: - With the change in the monetary policy there are adequate changes are noted down
within farming activities. Government render effective grants and subsidies to their respective
individuals in order to promote farming activities. With the effect of change in monetary policy
there is effective changes in the interest rates that increase in their interest amount payment
which affect them adversely (Jurigová, 2016).
Housing: - Monetary policy put adequate impact over the housing activities as individuals
borrow funds from the bank in order to perform the activities related to housing and with the
change in the monetary policy there is effective change in interest rates. Due to increase in rates
their interest payment also get increased which impact adversely over housing activities as there
is fall in these kinds of activities (Jurigová, 2016).
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2.3 Rivalry is an indispensable component in the prompt business markets . All the same
enterprise are of various magnitude and that can create biased substance. In UK another
European nations Rivalry policies are used to inspire and modify the competitory process,
and to secure consumers welfare of that process.
Competition policy: -
These plan of action engaged in order to promote competition within the marketplace in
command to enhance the activity and brand endeavor in order to improve the efficiency. The
competition policy aim towards promoting impulsive skillfulness with the help of technical
invention among various marketplace and physique effectual cooperation among provider on the
base of their value and much more. (Dănăiaţă, et. al., 2014).
In UK and European Union here are four key pillars in context to competition policy and these
get discussed below such as: -
Antitrust and cartels: - With the effect of this pillar agreements get eliminated related to the
price-fixing and other abuses by such organisation who attain dominant market position
(Dănăiaţă, et. al., 2014).
Market liberalisation: - This pillar results into increase in competition level within private sector
for the purpose of increasing free trade practices and enhance competition level.
State aid control: - As per this pillar their respective government focused over maintaining
satisfactory level of contention inside their respective market and doesn't let out the rivalry
through marketplace (Andrejovská & Bánociová, 2014).
Merger control: - Government put adequate control over the activities including mergers and
acquisitions.
There are numerous laws are implemented over the organisations in the form of Competition Act
1998, Enterprise Act 1992, etc (Andrejovská & Bánociová, 2014).
Competition policy put adequate impact over Primark functioning as they need to render
competitive prices along with better quality products. They need to provide innovative and
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fashionable products in order to satisfy the need and demand of their respective customers. They
also enhance their customer services and quickly resolve customer queries. It is essential to
supply wide orbit of commodity as compare to the respective rival in command to modification
their marketplace assets along with number of custom-made. (Blass, 2014).
TASK 3
3.1 Justify how valuation and yield discovery of enterprise is resolute in the following market
constitution.
Marketplace is place there organisations and customers fitting in magnitude to sale & purchase
of the products. Organisation sold the products demanded by the customers and customers pay
the adequate amount demanded by the organisation against their product. now various types of
industry are there such as cold contention, monopolistic, oligopoly and duopoly (Curtis & Samy,
2014).
Perfect competition: -
Perfect competition market is that effective market type where large number of buyers and large
number of seller are present. There is no such restriction over the new entry as well as no
restriction will be put over their exit. Due to the presence of number of sellers with the same
product create a perfect competition situation where they maintain same level of prices. Market
price of the product become the major factor in order to create perfect competition situation as
none of the company increase or decrease their product prices. Demand is the desired volume of
the customers which is meet by the sellers by making adequate supply of that product. Under this
market type when the prices of product are low then it create higher demands whereas if the
prices are high then there is fall is noted down in the demand of the product. There is
unfavorable kinship between the demand and price subordinate in the industry. (Curtis & Samy,
2014). The demand line shows downward trend. On the other hand supply of the product get
decreased with the fall in the price and get increased with the increase in prices of product. There
is positive relationship between supply and price and the supply curve under this market shows
upward trend. In this market the situation where supply curve and demand curve intersects each
other that component is mention as the situational point and at that elements measure needs is
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referred as situation demand and supplying the termed as balance to supply (Curtis & Samy,
2014).
Monopoly: -
There is some other type of activity is monopoly, there is only one single marketer is there in
order to sold out that only product. Due to this feature he make control over the market because
there is no substitute product is there or no such competitor is there. They have full control over
the prices and supply of the product as they influence the prices by controlling supply of that
respective product. The change in price is easily made by the merchant in state to increase or
decrease the supply of the product. Nether this marketplace position balance is that point where
vender achieve high level of net income or when marginal price become equivalent to the
marginal revenue (Sun, et. al., 2014). Producer produces more products in order to make their
marginal cost equals to the marginal revenue and it results into attaining maximum profits.
Oligopoly: -
There is also another market type named as oligopoly and in this market there is low competition
is available as there are few number of firms are available in the market that dominate the whole
market. This market having two different situations include "tight oligopoly" where only 2 or 3
sellers are present in the whole market and "lose oligopoly" where number of sellers is 6 to 7 that
influence the industry (Beattie, et. al., 2013). The prices under this marketplace are not so much
negotiable and didn't get modification on continuous basis. if there is any change made then all
present firms implement that change in their prices.
Duopoly: -
There is one more market type is there in the form of duopoly and in this type of market there are
only two sellers influence the entire industry. It is much related to the oligopoly and commodity
accompanying terms get resolute with the assist of need in their individual marketplace (Beattie,
et. al., 2013). Both sellers change the monetary value in collaboration in order to maintain
healthy competition.
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3.2 Instance the manner of market unit (demand and supply) share structural consequence using
a scope of illustration (diagrams are essential)
Market unit such as demand and supply made adequate impact over the product prices as well as
its quantity. The prices of product effectively get impacted by the market forces such as in the
case of the high supply of product structure variety of adequate alteration in the cost by
increasing in adequate manner for the goal of diminishing the demand of their commodity. In
this state of supply remain constant and didn't get changed with the change in the level of their
prices.
(Klumpes, et. al., 2016)
Whereas, on the other hand when supply get increased for the purpose of increasing their overall
profitability as well as decrease their respective product prices. In the whole scenario demand of
their product remain same in the market.
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(Klumpes, et. al., 2016)
So it is clearly concluded that demand and supply or market forces adequately affect the
organisational features including their prices, profit level, product and its promotion. For an
example: - In the festive season company launch new chocolate within their market. Due to its
incredible taste the demand of chocolate become high and with this effect company raise its
prices along with this they increase the supply of that product more than its demand. This
scenario shows adverse relationship between demand and supply and at that point where its
supply and demand meet that point become equilibrium for them. This is considered as an ideal
situation for them as per the market (Klumpes, et. al., 2016).
3.3 Evaluate how the business and social environments behaviour of the chosen administration.
Enterprise and social circle put adequate consequence over the organizational activity.
commercial enterprise surroundings segregated has 2 surrounds one is economical and non-
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economical environment. Nether social science surroundings has cause such as economical
system, logical argument and condition get enclosed and on the another hand non-economic
environment had natural, judicial, governmental, cultural, statistical, etc. get included. Mc
Donald's food chain performing their act in fewer than 119 state and in order to run their
functions they calculate over their concern and social environment. Merely various nations
having contrastive society as value of UK is much high as equivalence to the value rendered in
the Asian country or any other country (Hemphill, et. al., 2014). Here is besides large difference
among the profitable policies both states their ethnical environment is also different so in order
to run with success in both marketplace McDonalds need to follow their several culture in
bidding to attain success. McDonalds need to move all the accessible cause as accessibility of
the origin of sociology environment (consider sizing of market, era and sex, group growth rate
and many more. The geographic conditions of both nation such as UK and India is not related
along with here is adequate to variation in their atmospheric condition and environmental
condition and other cause also (Hemphill, et. al., 2014).
TASK 4
Introduction
International trade is that market place where all the business related performed such as buying
and selling made across the international boundaries. International trade render effective level of
opportunities to the business organisations in order to grow at the global level. With the effect of
the international trade majority of the business organisation get opportunity in order to increase
their market share at global level. With the effect of the EU policies there are effective benefits
enjoy by the UK businesses and other EU countries.
4.1 Talk about the importance of global commercialism to UK business concern.
There are various benefits enjoy by the UK business organisations in the form of increase in
market share, increase in opportunities and many more. There are effective market is available in
front of them in order to grow. UK based companies get benefited with it as they increase their
export related activities in order to send their product to different countries in order to sale them
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(Dunlop, et. al., 2012). There are various significance enjoy by the UK business organisations
with the effect of the international trade that get discussed below such as: -
Production cost: There is effective fall is noted down with the effect of the international trade as
they produce lot many products in huge quantity in order to sale them in different countries.
Along with this besides importation the needed resources from various nation in order to
change their manufacture so that they make effectual merchandise for export purpose (Dunlop,
et. al., 2012).
Market share: - In front of UK business organisations there is effective increase in the market
share with the effect of the international trade. They come up with their products in the global
market and try to avail the opportunity in effective manner. They get an opportunity to sold out
their products and services in front of whole world. It rendered effective opportunity in front of
them in order to increase their market share as well as increase their profit share with the effect
of it. It reduces the international boundaries and increase the market share for performing their
business activities (Dunlop, et. al., 2012).
Wide range of raw materials: - UK business organisations get adequate sources of raw materials
from the different regions of world and they make them import in order to utilise them in
effective manner for the purpose of producing their products and then sold out them in the
international market. They also import the products which they needed in their market in order to
fulfil the needs and wants of their market (Dunlop, et. al., 2012).
Variety of choices: - Aside entrance into the worldwide marketplace with the assistance of the
global commerce UK business organisations rendered various and broad scope of quality in
advance of the worldwide market as they want to acquiring activity part as much as they can
(Dunlop, et. al., 2012).
Addition in Export and import activities: - With the consequence of the international commerce
UK business organisation increase the export activities in state to gain their market share and
profit margin. Along with this there is adequate increase in the import activities as they import
the needed substantial or product in their state from various administrative district (Dunlop, et.
al., 2012).
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4.2 Analyse the impact of global factors on UK business organisations
UK economy and International trade: -
UK economic system get effective welfare with the consequence of global cause as there are lots
of possibility are enjoyed by them in the price of worldwide trade as it aid in encouragement
their economic system. There are so many UK supported organisations are performing their act
in various land and at these position they enjoy performance in the form of inexpensive labour as
well as inexpensive raw substantial (Kim, et. al., 2013).
Market opportunities: -
UK is attaining effective optimistic honour within planetary market as they make use of
precocious technology. With this effect there are lot many opportunities are available to them in
order to execute their business concern activities within whole worldwide market and gain their
market share. The global boundaries get accumulated for them that outcomes into modification
in market share which is captured by them that helps in modification in their income share that
beef up their economy (Kim, et. al., 2013).
Global Growth:
UK economy gets an effective opportunity in order to make expansion of their overall business
in the available global market. It helps in increasing their market and approach global leaders and
global boundaries, it is considered as positive benefit for the economy of UK (Fooks, et. al.,
2014).
Protectionism: -
While doing trade through global borders there is effective need to take care of the protection as
there is effective need to follow the set rules and regulations made by the government over the
import as well as export of their goods. It results into fair competition as well as safeguard the
interest of the economy otherwise it create problem for them like economy crash, etc (Fooks, et.
al., 2014).
WTO or World Trade Organisation: -
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There are various rules and regulations are implemented by the World Trade Organisation in
context to the global trades for the purpose of making trade activities fair and smooth among two
nations. It helps in building healthy relations among different nations through trade activities.
UK also need to follow them and respect the implied rules in order to support their economy.
The main reasons behind implementing all rules and regulations over the worldwide trade is
defend the world commercialism from harmful human action and make the procedure of trade
smoother, easier, predictable and free as accomplishable (Fooks, et. al., 2014).
Emerging markets: -
There are various economies in the form of BRIC (such as Brazil, Russia, India and China) are
developing or emerging at the rapid pace and in the near future they effectively perform their
activities within the global market and become major threat to the UK economy as they might
lose their market share due to new entrants (Fooks, et. al., 2014).
Impact of government: -
Here various concept and regulations are obligatory by the authorities in context to the
commodity and merchandise activities. They made these modulate by pickings care of the global
cause in state to render welfare to the organisations of UK. In this case regulation and order fitted
out by the UK government become advantageous in the development of UK economy as they
make competent to support (Fooks, et. al., 2014).
4.3 Measure the effect of European Union policies on UK business concern.
The market of EU or European Union is considered as the big market in the worldwide.
There are different state of EU perform their act and in bidding to make flushed competition and
antimonopoly dealing inside the EU market EU build up so many rules and regulations. UK is
also fall nether the EU policies and rules & regulations in order to perform their activities. They
build up policies for EU nations in state to execute their activities. accordingly with the
consequence of the EU policies EU nations are allowed to commercialism among them escaped
and there are no such limitation are successful over them in state to execute their business
concern activities. With the outcome of the plan of action UK based organisation get adequate
level of assistance in magnitude to execute their human activity in the EU marketplace and
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efficaciously alteration in overall market share (Bijman & Iliopoulos, 2014). With this
consequence they move all the set rules and regulations in order to execute their commercial
enterprise related activities in organized way. UK enterprise activities get extremely influenced
from the EU logical argument as they want to move their revenue enhancement policies,
importation and exportation policies and others. Within EU edge there is no such renter obstacle
is there. All the business organizational activities get monitored and dominated by the national
government and their operating instructions essential to be purely followed by the commercial
enterprise.
By getting the membership of IKS or International Kodlay Society there is effective
enhancement is noted down among the UK business scope as well as they enjoy lots of benefits
in the form of increase in the free trade across borders, and many more. With the effect of this
membership they become effective enough to perform trade activities with other nations as they
are not bound by the rules and regulation of the other nation. With the effect of these benefits
there is adequate increase in the profit margin as well as increase in their market share (Bijman
& Iliopoulos, 2014).
Conclusion
UK business enjoys lots of benefits rendered by the international trade as it renders
effective opportunities in order to increase their market share. International trade is the effective
opportunity in order to grow at the global level. Along with the benefits there are various factors
also associated with the global business opportunities such as economic, legal, social and many
more related to different nations. All these factors put adequate level of impact over the
processing of the UK business organisations. With the effect of the EU policies UK business
organisations get benefited in the form of free trade and other favourable factors.
CONCLUSION
In the end of the discussion it is clearly concluded that in the market there are different
business perform their activities all these businesses get impacted with different factors.
Organisation need to share their set of information with different stakeholders in order to
benefited them by helping them in their decision making. Their stakeholders are segregated into
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internal and external stakeholders. The functioning of the business organisation get influenced
effectively with the effect of the market forces (demand and supply). There are different types of
markets such as oligopoly, monopoly, duopoly and perfect competition in which different
organisations perform their activities. With the effect of the international trade lot many business
organisations get effective opportunity in order to increase their market share.
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