Internal and External Environment Analysis of Primark

Internal and external
environment analysis of
Primark
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Introduction
 It is vital for business performing an external analysis as the data collected
would show whether any scopes are existing for development and expansion
that could exploit and reap the advantages.
 Strengths as well as weakness are considered internal factors of the
business, whereas opportunities as well as threats are considered as external
factors of the organization.
 Primark has been selected as the case study organization.

A brief overview of the organization
 Primark is one of the Irish fast fashion retailer. It is headquartered in
Dublin as well as a subsidiary of ABF.
 Arthur Ryan found the first store of the organization.
 Primark provides several products consisting of newborn as well as
clothing children, men’s and women’s wear, accessories as well as
footwear. In addition, beauty products as well as confectionary are
offered by the company (Hoffmeyer et al. 2016).
 The organization has more than 350 stores across the world and
considered as one of the largest retailers across the world.

Analysis of the external environment
using proper theories and frameworks
 PESTLE analysis of Primark

Political factors
 Government organisation or attitude
 Political stability or instability
The Brexit saga has caused several uncertainty for the business like
Primark having operations in Europe. Some of the organizations like
Primark have benefited.