Internal and external environment

This document discusses the internal and external factors affecting Sainsbury's supermarket and their impact on the business. It covers the political, economic, social, technological, legal, and environmental factors. It also explores the strengths, weaknesses, opportunities, and threats faced by Sainsbury. The document references a study by Hur, J.W., Shannon, D. and Wolf, S. from 2016.

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Business environment is the total of all the internal and external factors
affecting the organisation (Hur, Shannon and Wolf, 2016). The report
includes the factors affecting Sainsbury's supermarket. Its the second chain of
supermarket who holds a share of 16.9% in the country. It offers banking
services that expanded its range of products that established subsidiaries into
various sectors.
POLITICAL- Sainsbury mainly operates in U.K that affected by the economic
slowdown in other nations. The inflation rates got high after U.K's exit and also the
great Britain pound hits it all time low which further caused declined in customers
expenditure.
ECONOMIC -With same inflation rates getting high and income growth
rate remaining more or less the same demand that is to developing in market whose
economy is growing at a much faster pace than the average globe economic growth
(Hamutoglu and Basarmak, 2020).
SOCIAL -In order to stay relevant in current socio-cultural climate the brand will
need to change its policy that affected supporting the farmers instead of profit
increment.
TECHNOLOGICAL-There are aspects of it that the brand can improve in order to
provide their customers a better user experience. If the brand starts using analytical
data systems that would be able to better understand the demographical needs of
their customers.
LEGAL-This need to ensure that the systematic changes it introduces are
theoretical business structure that effect the changing needs to customer base the
company also need of the customer base of company also need to meet the
demand.
ENVIRONMENT- The current climate changes movement gaining momentum
throughout the UK that needs to ensure that it's taking active steps to curb its
environment impact.
STRENGTHS- It has an extremely experienced leadership team and each
store typically stocks around 30,000 lines of which around 20% are own-
label goods that sponsored several events.
WEAKNESS- Rising food prices over the world have impacted brand by
selling at higher prices that result the stiff competition within every
segment of the retail sector.
OPPORTUNITIES- Sainsbury can enter into markets of emerging
companies through joint ventures or partnership to explore new market also
support by expanding into growing economies (Qomariyah, 2019).
THREATS- Increasing the challenges that affect globalization that always
source the best financially viable products from world via competitors.
OPPORTUNITIES- Sainsbury can enter into markets of emerging
companies through joint ventures or partnership to explore new market also
support by expanding into growing economies (Qomariyah, 2019).
THREATS- Increasing the challenges that affect globalization that always
source the best financially viable products from world via competitors.
Internal and external environment
INTRODUCTION
Internal Factors of Sainsbury
External Factors of Sainsbury Impact on business
The external element are affecting factors that are not under the company by
which it allows businessmen to take suitable adjustments of their marketing
plan to make it more adoptable to the external environment. Workers without
trained and have negative attitudes to their task will be an enormous challenges
for the company to address. It also exerts impacts on the security of
confidential information and trade advantage (van Osch, 2019). Apart from this
the leading company entrepreneurs should not only identify but also tailor their
customer's interest. If the company is not able to figure out what are the
customer demands then the company will face difficulty in how to make your
products that will consumed by the customer.
References
Hur, J.W., Shannon, D. and Wolf, S., 2016. An investigation of
relationships between internal and external factors affecting
technology integration in classrooms. Journal of Digital Learning in
Teacher Education. 32(3). pp.105-114.
Hamutoglu, N.B. and Basarmak, U., 2020. External and Internal
Barriers in Technology Integration: A Structural Regression Analysis.
Journal of Information Technology Education. 19.
van Osch, B.A., 2019. Vulnerability in heritage speakers of Spanish in
the Netherlands: An interplay between language-internal and
language-external factors. AmsterdamLOT.