Internal and External factor INTRODUCTION.

Internal and External factor
INTRODUCTION Marketing Mix
Internal and external factors are those which
the company in their operation, in this there
are various external factors economy, politics,
competitors and customers are some
uncontrollable factors which effect the
organization performance.
Internal and external factors affect the business: In, internal factors there is the
use of the SWOT analysis for the company and in the external factor there is the
use of the Pest analysis for the TESCO Plc.
Strength
They focus on innovation product
ranges and all customer services.
They focus on technology which is
different from their competitor.
Weakness
There is more job costing.
Cost reduction also overseas
production.
Opportunity
They want to expand their market in
retail sector also.
They have to merge with other
company to get more scope.
Threats
There is increasing competition in
retail sector.
There is cybersecurity threats.