Internal and External Stakeholder Analysis

INTERNAL AND EXTERNAL
STAKEHOLDER ANALYSIS

EXECUTIVE SUMMARY
Stakeholder are an independent party with whom each of those who make a wager deposits the
money or counters wagered. This report highlights the Different functional area of the
organization. After that the report highlights the internal and external stakeholder. After that the
report highlights degree of stakeholder influence and the conflict of the interest. After that the
report goes on to explain the stake holder matrix and in the end highlights the difference of
stakeholder preference on the organization of the different industry.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Identify Functional Areas............................................................................................................5
Identify Internal And External Stakeholders And Their Roles...................................................6
Identify the nature and degree of main stakeholders’ interests, and implications of conflicting
interests ......................................................................................................................................7
o Identify the level of main stakeholders’ influence...................................................................8
Create a stakeholder matrix.........................................................................................................8
Comparison between two companies of different industries......................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
I always have a dream to work on a global platform. Bet 365 is one of the largest online betting
site, which provides sports bets and casino betting throughout the world in 170 countries. Denise
Coates founds bet 365 in the year 2000 at Portakabin in London. He started with £15 million in
2000 and later in the year 2018 the wagering amount has grown to £52.56 billion, with revenue
of £2.86 billion and a net profit of £660.3 million. There are 35 million customers over 170
countries with 4300 group employees. At present, the bet 365 website is available in 18 different
languages with 22 deposit currencies. Recently its iOS and android application have been
launched.
Firstly From my childhood, I had a passion for gambling which made me for taking this as my
dream job. Secondly, I want to live a digital nomad life and travel world. Bet 365 is the
organization which has its branches over the globe and provides a flexible workplace. If I get a
job, I would like to give my maximum effort and contribution to develop and increase the
income of the organization. I want to implement new betting methods other than Sports and
casinos, such as political, T.V shows, and weather betting’s, which helps generate more revenue.
As we all know, the site runs on its trust, which gives to its customers by providing a service of
ethical and reliable online gambling methods.
At present bet 365 is the leading online betting site with a huge fan page. I like the way they treat
their customers and the trust they built in the customers. So, by doing the job in their business, I
want to learn all those loyal ethics and impeccable gambling techniques. So, I adored working
here very soon (Eskerod and Jepsen, 2016).
A threat is always an external factor that has a significant impact on a business. The threat is part
of a SWOT analysis, which used to measure the strengths, weaknesses, opportunities, and
weaknesses of an organisation. A threat to a company can be from the strength of a competitor or
maybe from the shortage of raw materials which helps them to make their products. A threat to
business influences from different factors like weather, the material shortage, market demand
dries up, employment in your industry is steady, the economy, and web security threats. So, let
us discuss them and know what kind of threats my organisation is facing.
The various business has a versatile kind of threats. Weather is a threat caused to the seasonal
companies which highly depends on the weather and climatic conditions. Similarly, the
economic threat caused due to cost-effective comparing with the competitors. The material