Internal business information of Tesco Mission 'We make what

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Internal business information of Tesco
Mission
'We make what matters better, together.’
Aim
Tesco aim to become/stay there leading retail supermarket and provide
good quality services and products at a low cost so that they are
cheaper than their competitors.

Objectives
Objectives:-
• To maximise sales and with doing so increase
their profits.
• Tesco aim to make shopping cheaper for the
average household.
• Introduce healthier eating products into the
wide range of groceries they supply.

Goals and objectives
The smart objectives chosen for the retail marketing plan for Tesco
are:-
• The primary aim of retail marketing plan is to make sure that the
chosen brand is represented visually to the target audience
• Investing in designing the store or creative magazines, giveaways,
etc.
• Will be the focus of this marketing plan. Furthermore, the marketing
will be far more focused with this approach.

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