Internal Environment Of Tesla
Added on 2021-02-19
13 Pages4674 Words1817 Views
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Business Strategy
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1: Apply framework that is used to influence the macro environment......................................3M1: Critically analyse macro environment to determine strategic management decisions.........6D1: Interpretation of information and data applying environmental and competitive analysis. .6TASK 2............................................................................................................................................6P2: Analyse the internal environment of Tesla company............................................................6M2: Critically evaluate the internal strength and weakness.......................................................8TASK 3............................................................................................................................................9P3: Application of five force Porter's model to evaluate competitive force................................9M3: Strategies to improve competitive edge and market position............................................10TASK 4..........................................................................................................................................10P4 & M4: Implement different range of theories to conduct the strategic planning.................10CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONBusiness strategy include the management practices that include the strategy which arefurther executed by the company in order to gain the potential success. As an organisation getsaffect by both micro dan macro environment so in order to cope up with the unforeseenconditions the business take primary actions to strengthen its position within the market. Itbasically refer to the long term plan that is created in order to attain the specific objective of theorganisation (Apenko, 2017). For the better understanding of report Tesla company is selectedwhich is known for the manufacturing of electric cars with the help of solar panel in an efficientmanner. The company has adopted the sustainable methods due to which it has eradicate the useof fuel which further leads to minimal carbon emission. This report cover different topics likeanalyse the impact as well as influence of macro environment within the organisation. Access theinternal environment as well as capabilities. Moreover, apply porter's five factor model withinthe given market. Furthermore, application of the models, theories as well as concept to interpretthe strategic direction available to an organisation. TASK 1P1: Apply framework that is used to influence the macro environmentPestle analysis is the efficient strategic management tool that is used to determine theeffect of the external factors in the functioning of company. There are vagarious determinant ofcompany that has to function on the basis of external factor like the market share of the companydepends on effective technology. So in order to run the business these macro factors need to bestudies and evaluated in detail (Chen, Eshleman and Soileau, 2016). Political factor: Political factor include the stability within the market as well as supportof government towards the company which are evaluated by the firm before diversifying intonew geographical area. Tesla company unlike other traditional vehicle does not depend upon thefuels like diesel or petrol to run the vehicle. It only uses the electricity or gas which is beneficialfor the economy.Positive: The government of various countries supports the contribution of Tesla motorsdue to which they take the responsibility in order to improve the hybrid engines like TeslaRoafstar.
Negative: Although company have gained the positive responses from both public as wellas government due to which they undergo global trade agreement but still Tesla motors findsdifficulty to stretch its business and spread the awarenesses especially in developing markets. Economical factor: This factor is associated with the different phases of the economysuch as recession or inflation that affect the fortune of company. So based on the per capitalincome and the disposable income of the confined geographical area the company indulges intothe market and formulate strategy accordingly (Cubas‐Díaz and Martinez Sedano, 2018). Positive: Initially the company used to segment only the premium group but later on itdiversified the market and extent product range by focusing on both high as well as middleincome group people like, Tesla Roadstar and Model X falls under the luxury category. Whereas,Model 3 was launched specifically for the middle income group that help company to leverageits market suitably. Negative: Even though people have high purchasing power but still they prefer fuel carsbecause of lack of awareness among the people in different parts of the country. Like in UK andUSA the market share of company is high because in other Asian market the companyexperiences less loyalty from the end market (Dickson and McCord, 2016). Social factor: It include the preferences, attitude and perspective of customer whichchanges wityh the trend and affect the demand as well as supply of the offerings. So beforelaunching any product the company need to analyse market situation like today people love theconcept of electric cars due to their efficiency and environment friendliness attribute. Positive: As the society understand the relevance of using sustainable environment thefulfil the need to customer as well as does not harm the surrounding for instance, Model X ofTesla. Hence, the transition in the thinking of customer as offer the wide opportunity to therespected company in order to incorporate the business effectively. Negative: Due to the deep understanding the demand of the the Tesla for Roadstar,Model X and S has increased widely. So it is vital for the company to expand its capacity inwhich they are lacking. Due to the huge waiting time to fulfil the demand leads to rthe chancesof dissonance that is difficult for company to overcome (Pestle analysis, 2018). Technology factor: It refer to the advance methods that is adopted by company in orderto identify the new and creative methods to carry out the business. In terms of manufacturing
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