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Internal and External Environment Analysis : Assignment

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Added on  2020-03-16

Internal and External Environment Analysis : Assignment

   Added on 2020-03-16

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Surname Internal and External Environment Analysis: U.S Newspaper IndustryInternal and External Environment Analysis: The New York TimesStudent’s nameCourseUniversityDatePage 1 of 5
Internal and External Environment Analysis : Assignment_1
Surname Internal and External Environment Analysis: U.S Newspaper IndustryThe newspaper has defined the American journalism for decades, but recently it struggles to adapt to the new media landscape. The online media has overtaken the news advertising and news readership thus posing fierce competition to the print media (Pew Research Center 2016). Most of the players in the newspaper industry have diversified into this online news segment, as other suppliers are giving them stiff competition because of theirdigital news contents (Barthel 2017). For instance, the competitors like BuzzFeed, HuffingtonPost, and TV news suppliers are among the established newspaper suppliers through their websites. The revenue projects show the industry will continue to report a decline in its revenues (Atrill & McLaney 2011). The PESTEL analysis tool focuses on the macro-environment that affects the industry thus shaping the competitive landscape.PESTEL of U.S Newspaper IndustryPolitical factorsThe industry has fair legal and political restrictions. The copyright laws and regulations continue to protect the writers as no print media can produce their work without approval (Pew Research Center 2016). The contents are never restricted because of the freedom of speech.Economic factorsThe revenue streams depend on subscriptions and advertisements that depend on the economy.Subscribers and businesses are price elastic (Barthel 2017). With hard economic times, the subscription level has declined because of decreased readership. The revenue has fallen to $38.51 billion (NYT 2013).Social factorsSubscriptions in the old newspaper industry attract wealthy, educated, and older customers whose annual income is more than $100,000 (Internet Society 2014).Page 2 of 5
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