Report on Analyzing Internal and External Factors in Business

This report provides an analysis of the business environment, focusing on both internal and external factors that influence an organization's operations and performance. The internal factors, which are controllable by the organization, are evaluated using a SWOT analysis, highlighting the company's strengths, weaknesses, opportunities, and threats. The external factors, which are beyond the company's direct control, are assessed through a PESTLE analysis, examining political, economic, social, technological, legal, and environmental influences. The report concludes that understanding and analyzing these factors is crucial for mitigating risks and making strategic adjustments to achieve greater success. It also references relevant academic sources to support its analysis and findings. Desklib provides access to similar solved assignments and study tools for students.

INTERNLA AND
EXTERNAL FACTORS TASK 2

TABLE OF CONTENT
• Business environment
• Internal factors
• SWOT analysis
• External analysis
• PESTLE analysis
• Conclusion
• References

BUSINESS ENVIRONMENT
Business environment may be referred as
sum total of all external and internal
factors such as employee’s needs,
expectations and employees. It is
imperative for business to assess factors
that may affect business operations.

INTERNAL FACTORS
They are referred as those
factors which are under control
of organisation no matter
whether they are intangible or
tangible.

SWOT ANALYSIS
Strengths
• Effective brand portfolio and
unrivalled product.
• Have ownership of more well-known
brands of world.
Weaknesses
• Criticism on various aspects such as
contaminated food, high water usage,
unethical practices and on forced
child labour.
• Recall of contaminated food.
Opportunities
• Ability to expand its business horizon
in other countries.
• Can introduce new product to gain
competitive advantage.
Threats
• Increased competition in food and
beverage industry.
• Price of ingredients could rise due to
weather disasters.

EXTERNAL FACTORS
• They are referred as those factors
which are outside a business and there
is no control over there of company.
For a company, it is needed to assess
external factors or it may negatively
impact on company’s performance.

PESTLE ANALYSIS
• Political factors
• Economic factors
• Social Factors
• Technological factors
• Legal factors
• Environmental factors

CONCLUSION
From the above presentation, it was concluded that it is important to analyse
various factors which may affect functioning of organisation. With this, risk can be
mitigated and alteration can be done so as to attain higher success.

REFERENCES
• Sarsby, A., 2016. SWOT analysis. Lulu. com.
• Alanzi, S., 2018. PESTLE Analysis. Project Management.
• ur Rehman, Z., Khan, S.A., Khan, A. and Rahman, A., 2018. Internal factors,
external factors and profitability. Sarhad Journal of Management Sciences, 4(2),
pp.246-259.

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