Internal and External Stakeholder’s Analysis Report 2022

RUNNING HEAD: Internal and External Stakeholder’s Analysis
Internal and External
Stakeholder’s
Analysis
Business Environment

Internal and External Stakeholder’s Analysis
Executive Summary
 This report is based on the analysis of the internal and external stakeholders in
business environment. Internal and external stakeholders are main influencer
influencing success or failure of any organisation.
 This report will discuss about the Intrepid Group that is a travel and tourism industry.
This is a famous industry that operates in small and adventures trips focusing the
customer as the main stakeholder.
 This report will discuss about the role of the customer as main stakeholder and the
effects of the customer actions on the other stakeholders.
 Intrepid Group use the Net Promoter Scale to measure and gauge the level of
customer satisfaction for further improvement in the planning and organising the
other relevant stakeholders.
 This report does comparison between the influences of the customer and the employs
in different industry.
 At last this report will give the detailed information and knowledge about the
performance and its effect on the industry of a customer behaving as stakeholder.
1

Internal and External Stakeholder’s Analysis
Table of Contents
Introduction............................................................................................................... 3
Important functional areas of Intrepid Group......................................................................3
Area of operations of tourism functions.........................................................................3
Internal and external stakeholders and their roles.................................................................5
Internal stakeholders and their roles..............................................................................6
Employees.......................................................................................................... 6
Supply chain managers........................................................................................... 7
Travel agent partners............................................................................................. 7
External stakeholders and their roles............................................................................. 7
Customers........................................................................................................... 7
Shareholders (Investors)......................................................................................... 8
Regulators and government bodies............................................................................ 8
Nature and degree of main stakeholder’s interest and impact of conflicting interests.....................8
Main stakeholder..................................................................................................... 9
Level of main stakeholder’s influence............................................................................. 10
Matrix of customer stakeholders.................................................................................... 10
Comparison between the stakeholder and their influence.....................................................12
References.............................................................................................................. 13
2

Internal and External Stakeholder’s Analysis
Introduction
An individual or group of individuals forming an organisation that have any kind of stake and
interest in a business and get affected by the activities of the business organization are known
as stakeholders. They are a group of individuals gets affected by or affect the actions of an
organisation and they are directly or indirectly involved in it. The concept of stakeholders
was introduced in the year 1963 at the Stanford research institute. It became famous in the
20th century in form of the individual that have legitimate stake in any project or program
introduced in the business process (Andriof, 2017).
An Intrepid Group is a tourism company dealing in the development of the relevant society as
well. Stakeholders of Intrepid Group divided in internal and external stakeholders. They are
relevant to the Intrepid Group. The given figure is detailed division if the stakeholders in an
industry or business. Normally stakeholders are employees, managers and owners in internal
stakeholders and suppliers, society, relevant government and shareholders with the major role
of customers (Freeman, 2010).
Important functional areas of Intrepid Group
A tourism and travel industry is the busiest industry and the Intrepid Group is one of the
world’s largest tourism industries well-known for the small tour arrangements focusing the
corporate social responsibility very seriously. It operates the functions including information
of the tour, journey planning, ticketing and reservation, tour pack and quotation, travel
insurance, money exchange service and arrangements of conventions (Moutinho, 2018).
Area of operations of tourism functions
It is necessary for every travel and tourism industry to provide detailed information regarding
the tourism sector and the packages it is dealing with effectively. Intrepid Group as part of
3