Internal Mind Map Analysis Report for BUSI 601, UCW, Winter 2020

This report, prepared for BUSI 601 at University Canada West, analyzes the internal environment of a simulation company, likely Nestle, using a mind map. The student identified the marketing department as a critical component, examining its role in revenue generation and its use of integrated marketing communication, including traditional and digital strategies. The report includes a reference to an academic source that supports the analysis of the marketing department's activities. The assignment also required a summary and explanation of the academic source's relevance to understanding the internal component. The report aims to demonstrate the flow of information from the market (sales) and its impact on different departments within the company. The student's work was evaluated based on the mind map's quality, the academic source's relevance, and the clarity and depth of the summary and explanation.

Running head: INTERNAL MIND MAP ANALYSIS
Internal Mind Map Analysis
Name of the Student
Name of the University
Author Notes:

1INTERNAL MIND MAP ANALYSIS
Figure: Internal Mind Map of Nestle
The above is a mind map that has been developed based on the assimilation of the internal
activities that are practiced within Nestle. The company has been able to segregate functional
divisions. Apart from the finance department, the Human Resources management, Sales,
supply chain management and marketing departments are responsible for the sustainability of
the company. It can be said that the marketing department of the company is solely
responsible for the generation of revenue for the company. The marketing department of a
company is responsible for the communication of the motives of a company (Kuazaqui,
2018). Thus, the activities that are carried out by the marketing department is to be analyzed.
The marketing department of any company is the tool that is used by the company to
generate sales (Kuazaqui, 2018). Since, the ultimate motive of a company is the generation of
sales, it can be said that the activities leading up to the sales should be favorable in nature.
The company uses integrated marketing communication to full potential and utilizes the

2INTERNAL MIND MAP ANALYSIS
scope of both traditional and digital marketing. Traditional marketing approaches such
advertisement of TV, print media ads, billboards and others have been capitalized by the
company. Digital marketing through mediums such as Search Engine Optimization, Pay per
click content generation, social media marketing, Blogging and Vlogging has been utilized by
the company and reflects in the sales figures. The ultimate aim is sales so the above activities
help in supporting all the needs of the company that is associated to sales.

3INTERNAL MIND MAP ANALYSIS
REFERENCES
Kuazaqui, E. (2018). Marketing in the New Times. Journal of Marketing Management, 6(2),
44-48.