External Factors Affecting Sainsburys

Added on - 22 Oct 2020

  • 10

    Pages

  • 2520

    Words

  • 62

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 3 of 10 pages
Internal positioning
Table of ContentsINTRODUCTION...........................................................................................................................1Internal Position of Sainsburry's.................................................................................................1Dealing with external factors......................................................................................................4CONCLUSION................................................................................................................................6REFERENCES:...............................................................................................................................7
INTRODUCTIONIn order to develop existing products of organisation or for expansion, it is very essentialto know internal position of entity for sustainable growth in market. The following report isbased on Sainsbury's, which is one of the second largest chains of supermarkets in UK; it covers16.9% of market share in retailsector.Many organisations use theoretical approaches of well-known strategies to analyse internal position of business. Sainsburry's can use variousapproaches like Porter's Five Forces Analysis and SWOT analysis for conducting this internalanalysis.The marketing environment of any organisation in UK comprises two different levelssuch as internal environment that consists of specific attributes within an organisation andexternal environment, which consists of different variables outside the organisation.The researchpaper will be revolving around tools used to analyse the internal position of Sainsburry's inorderto get complete report on internal position.Internal Position of Sainsburry'sForan organisation, it is very important to understand strengths and weaknesses, whichcan help in drawing more assets and developing strategies to grow well and sustain in themarket. Internal analysis is considered as one of the important tools for mapping differentsituations to give special emphasis on unique abilities and threats for Sainsburry's (Azeez, W.,2014). There are various ways used by this organisation to carry out internal analysis for formalevaluation of the entity where it would apply SWOT Analysis and for identifying suppliers,competitors etc. of business that has used Porter's Five Forces Analysis. The internal analysis ofSainsburry's incorporates various measures that deliver strengths, weaknesses, opportunities andthreats by complete SWOT analysis. The data provided by conducting internal analysis oforganisation benefits in way to generate strategic plans for organisation to sustain in competitivemarketenvironment (Bull, J.W., 2016).1
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document