International Business Assignment 2022

Running head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Name of the Student
Name of the University
Author Note

INTERNATIONAL BUSINESS1
Introduction
The main purpose of this paper will be to discuss about the organization of Samsung,
where the main elements of the competitive strategy will be discussed. In this context, the
business climate of the region of South Korea will also be discussed. Apart from all these, the
innovation strategy that is used by the management of this business entity along with the success
of the organization that the management are facing will also be discussed in this paper. Overall,
it can be said that the overall business approach that can be used by the management of Samsung
in this highly global competitive business sectors where this business house operates. It can be
noted in this context that competitive strategy, business climate of the region of South Korea and
innovative strategies are followed by the management of Samsung in order to gain the
competitive advantage in the market place of South Korea as well as the other regions where this
business house is present.
Main Elements of Competitive Strategy of Samsung
Samsung was founded in the year of 1938, and is regarded as one of the biggest
conglomerates that have their presence all over the world. The organization belongs from the
region of South Korea and comprises of a number of affiliated businesses, most of which are
operated under the brand name of Samsung. The organization is the largest conglomerate in the
region of South Korea and apart from consumer electronics and electronic parts, which was
started by them in the year 1969, the products that are designed, manufactured and sold by the
management of this business house are apparels, chemicals, medical equipment, automotive,
ships, home appliances, telecommunications and more (samsung.com 2020). Services are also
offered by this business entity to their customers who are present globally, and it involves

INTERNATIONAL BUSINESS2
advertising, entertainment, construction, financial services, information and communications and
technology, hospitality and others. It can be stated in this context that the advancement in the
area of the field of technology has increased the competition between the organizations and
Samsung is not out of this. In the field of consumer electronics, the competition is intense and
there are many rival business institutions who are competition against each other to gain the
competitive advantage over others (Glowik 2016).
One of the main element of the competitive strategy that is enjoyed by the management
of Samsung is effective market leadership. High level of flexibility is available within the higher
management to design and implement this strategies which is performed according to the
alterations in the market places and business environment where the company operates. It can be
noted in this context that effective leadership plays an integral part in strategy design and
implementation process of conglomerate multinational organizations like Samsung. The first and
foremost feature of a market leader is to observe the market closely where the leader and
identifies the tastes and preferences of the customers which are ever-changing along with the
products that the competitors are selling in the global market places and the innovativeness that
is enjoyed by them (Teimouri et al 2016). This will help to design the strategies efficiently and
Samsung will possess the power to gain the competitive advantage over others. This is
successfully done by the management of Samsung, along with proper and ethically scanning and
utilising the market opportunities, so that they can gain the sustainable competitive advantage.
Constant search for the gaps along with exploiting marketing opportunities with positive
implications are major part of their strategies, and this helps them to gain the competitive
advantage against its rival business houses, mainly Apple, with whom the organization had to
fight legal battle (Morrison 2016).