Entering International Business: PESTLE Analysis and Cultural Dimensions

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Added on 2022/12/19

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This report focuses on entering international business with the help of PESTLE analysis, cultural dimensions, and strategies for market expansion. It discusses the significance of culture, trade barriers, and the impact of market factors on promotional tactics. The report also explores the challenges and opportunities of entering the Chinese market for a UK-based SME.

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Entering International Business: PESTLE Analysis and Cultural Dimensions

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