International Business: Strategic Alliances for Foreign Market Expansion

International
Business

Executive Summary
Below mentioned report helps in the evaluation of international business as it is founded at
various of organization wants to be maintained long-term sustainability at the old market place
and want to achieve success. For the purpose of improving their trade operations in other foreign
countries, it is required to adopt various specific strategy is a so that they can deal with the
trading mechanism along with the consideration of other foreign trade. It is found very
challenging to move from domestically to internationally for an organization. As it leads to the
creation of various uncertain situations which make an essential to adopt any specific strategy to
come out from that challenge and expansion of business can be done in a better way. The
purpose of this report is to use the international strategic Alliance in order to expanding the
business in foreign market with the discussion of various special consideration which implies
motivation to the employees of Organization in case of international strategic alliances. This
report also helps in identifying the various benefits and challenges which and Organization
experience in the context of international business alliances. It also involve of various benefits
which make the position of an organization strong. Some of challenges also creating some issues
for the strategic alliances. This report also helps in examining that specific consideration which
is related to the new market entry is a and offers an appropriate strategies which include import
and export franchise is licensing joint ventures and many more. Search strategies which are
given above provide advantage to the organization in order to improving the operation in the
foreign countries in an effective and efficient manner.

Contents
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................2
Literature Review.............................................................................................................................3
International strategic alliance in airlines in foreign market expansion.................................3
Motivation behind the formation of international strategic alliance......................................4
Criteria that is used by Airlines in the partner selection process...........................................6
Analysis and discussion...................................................................................................................6
International strategic alliances as an option to foreign market expansion............................6
Benefits & challenges of using international strategic alliance in foreign market entry.......7
Suitable alternative market entry strategy..............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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