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International Business Assignment - Alibaba Group

   

Added on  2020-06-04

16 Pages4254 Words316 Views
INTERNATIONALBUSINESS

Executive summary International business is the way by which venture can enter into international market inorder to purchase and sell their products and services to international customers. The reportincludes different ways by which domestic firm can enter into international market that areexporting and importing, Licensing, Strategic Alliances, Acquisition, Foreign Direct Investmentand Subsidiaries, Contract Manufacturing and Outsourcing. For this report Alibaba group havebeen selected which is e-commerce organisation in China. The organisation want to expand theirbusiness in any European country so they are expanding in UK. This is because UK is the thirdlargest country who deal in e-commerce. The report includes different challenges andopportunities when the venture is entering in UK. They have selected strategic alliances as a wayto enter in UK because it helps them to reduce different risk such as political, legal, economical,social etc.

Table of ContentsExecutive summary .........................................................................................................................2INTRODUCTION...........................................................................................................................1About the organisation Alibaba group...................................................................................2Different opportunities for the venture...................................................................................4Different Challenges for the venture for expanding in UK....................................................6Ways by which Alibaba can enter into UK............................................................................9Best way by which Alibaba group can enter UK.................................................................10CONCLUSION AND RECOMMENDATION.............................................................................11

INTRODUCTIONInternational business is the process by which organisation trade and do transaction in allaround the world of some specific international countries. This trade or transaction includestrade of different goods and services, information, idea, technology and capital. Internationalbusiness consist of two general terms that are import or export. Import is the process by whichgood and services is delivered by some international countries to home country. Export refers tothe process by which goods is transferred from home country to other international countries. Insimple words it can be said that international business is the way by which cross bordertransaction related to goods and services takes place between two or more countries. Transactionalways take place of economic resources that are capital, skills, and people in order to makeinternational production of physical goods and services for example finance, banking, insurance,and construction (Kim and Peterson, 2017). Other term which is given of international businessin 1990 was globalisation. Which state that free entry and exit of goods and services betweentwo or more countries. It reduces different barriers such as tariff and non tariff. Globalizationrefers to the tendency of international trade, investments, information technology and outsourcedmanufacturing to weave the economies of diverse countries together. There are two major factorwhich helps to enhance globalisation that are micro and macro. The first macro-factor is fallingof barriers to make cross-border trade easier such as the free flow of goods and services, andcapital. The second macro-factor is technological change, particularly the developments incommunication, information processing, and transportation technologies. The report is all aboutthe expansion of business in European country. For this report Alibaba Group have beenselected, the organisation is e-commerce which deal in china. They provide consumer toconsumer, consumer to business and business to business sales with the help of online portals. Italso provides electronic payment services, a shopping search engine and data-centric cloudcomputing services. Now the venture want to expand their business in UK so that they canacquire large target market and earn more profit (Johnson and Nodd, 2017). The key problem inthe report is that the organisation want to expand their business in European country, but theyare facing lots of challenges. The report includes different opportunities and challenges faced bythe venture when they are expanding their business in China. 1

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