International Business: Case Study Analysis and Business Proposal

International business

Table of Contents
International business......................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Case study analysis......................................................................................................................3
Business proposal........................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
The international business combines of situation i9n which production, distribution system of
goods and services are transfer across the globe. The business of international ensure full range
of business opportunity and transforming product or services across the cross boarder among two
or more nations (Aguilera, 2019). The international business increase the chance of raising
competition in the market of domestic. This will facilitates new opportunity for the growth of the
foreign market. The global level of competition influence company to become more innovating
and deliver creative products with the efficient use of resources. The chosen organisation in this
report is XIAOMI. They mainly focus upon smart phones business leaders in the global
international business. The report covers detail analysis case study of international business and
activity of firm.
TASK
Case study analysis
The Xiaomi is one of the leading famous popular brand that is totally android based in
respect of smart phones. This become one of the biggest threat for the stronger company
Samsung in parts of China. In yearly stage of 2014, the market share that covers by the Samsung
is near about 24.4 %. This the high alarm of the company Samsung as their high competitors like
Apple and Xiaomi. However Xiaomi capture market share in respect of local player. They
launched very effective and appealing smart phones in more affordable price in the competitive
market. This will become intense competition in parts of Chinese brand with more focusing upon
sustainable competitive market (Buckley, 2018). The company also gets lots of benefits from the
online platform due to its high social media campaign. This create unique position in minds of
target audience at the global level due to high level of marketing efforts in parts of international
business. This will increase their loyal consumer with optimum utilization of resources. This
become more competitive edge for the company from local to global level of international
business. The main reason behind going international market. The international business will