International Business: Expanding into the Chinese Market

International business

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
Background of organisation and overview of Chinese market..............................................3
Business drivers.....................................................................................................................4
Trade Barriers.........................................................................................................................6
Ethical and social issues considered by Meadows Food and Dairy.......................................7
Culture preferences considered by Meadows Food and Dairy..............................................8
Expansion methods by chosen firm.......................................................................................9
CONCLUSION........................................................................................................................13

EXECUTIVE SUMMARY
The food and dairy industry is rising at rapid scale and contributes to the development
of economy at wider approach. United Kingdom is being considered as best option for many
business sector where new opportunities can be found. Milk and food dairy products are
higher in demand and it is necessary to distribute the, with proper considerations.

INTRODUCTION
In this contemporary business environment, it is important to expand the business and
achieve organisational goals as well as objectives. In United Kingdom, food and beverages
sector is developing at rapid scale and focuses on providing quality of products to the
consumer (Aktağ, 2019) Main purpose of this report is to understanding importance of
international business. Meadow Diary and Foods, which is a food wholesale industry
headquartered in United Kingdom. The industry comprises of food wholesalers wholesale
sector, dairy products, fluid milk, dairy farms and many more. The company is focusing on
to target the Chinese Market that would UHT milk from UK as a better option and
proposition compared to their local options. This report consists of overview of organisation
and Chinese Market, marketing and business strategies, use of models such as porter five
force analysis, pottery generic strategies, corporate social responsibility in milk product
industry, business drivers, PESTEL analysis, trade barriers ethical and social issues cultural
preferences, expansion methods and evaluation.
MAIN BODY
Background of organisation and overview of Chinese market
United Kingdom is the great place for doing businesses of any field of sector as due to
the presence of high quality of resources and products, skilled employees and many more. In
this high flexibility of market, it is necessary to be well about internal and external
environment which have impacted upon individual health. So, UHT milk which is also
known as ultra-high temperature which is an ultra-pasteurization of milk that comes in
sterilized containers and is mostly used for the small children’s to provide them with better
nutrients and healthy milk. Meadow Diary and Foods, is the UK's SME which is mostly
known for its dealing in vast varieties of food products and wholesale business. Enterprises
aiming towards targeting Chinese Market in order to supply the UHT milk and expand their
business and processes International (Bai, 2019).
Organisation has varieties of products such as butters cream milk soft cheese and
Sweetened products are being manufactured within their factories. It is also seen that they
uses high quality of ingredients to their food and products through which they are able to
satisfy the customers’ needs and demands.
Chinese Market-