International Business and Globalization of Stay City Apart Hotel

International business and
globalization of stay city apart
hotel

Table of Contents
International business and globalization of stay city apart hotel.....................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
LO1 Appraisal of Importance and Impact of Global trade and Globalisation............................3
LO4 Contrasting International Market in context of International Businesses Decision Making
.....................................................................................................................................................5
LO5 Evaluation of the pattern of Internationalization undertaken by International Business....8
LO6 Application of Appropriate knowledge, theories and tools to help formulate alternative
solutions to problems planning for International.......................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Globalisation refers to expansion of the products, technology, information, and business
functions across national boundaries. There are various reason because of which globalisation is
important for business organisations like increased opportunities and profitability. This report
will discuss importance of globalisation and global trade for the business organisation. Business
organisation which will be discussed in this report is Stay City apartment hotel. This Irish Bsed
company was founded in 2004 by Tom Walsh in Dublin and provides accommodation service in
the form of apartment and the company operates in around 6 countries in Europe and serves 12
locations and presently one of the leading aparthotel companies in Europe. This report will
discuss globalisation and factors related to globalisation. This includes importance of
globalisation and comparison of global markets for globalisation of Stay City Apartment Hotel
and will includes discuss over strategies that hotel can apply in its globalisation.
MAIN BODY
LO1 Appraisal of Importance and Impact of Global trade and Globalisation
Globalisation is an act of expansion of business and its activities across national
boundaries and this act is complex and critical in many terms. But there are various important
reasons which are associated with global trade and globalisation (Amano, Coverdale and Peh,
2016). Importance of global trade and globalisation which encouraged Stay City Apartment
Hotel to globalise its business are as follows-
Specialization of Business
Globalise requires that business are specialized and are able to produce and sell
something which is high in quality and at the same time is unique from others. This requires that
business research about scope of improvement and this helps in increased output and better
quality of operations.
Increased options for skilled employees

Globalisation and global trade increase the option for employees who can be employed in
the organisation. this enables Hotel to employ competent and skilled employees as the options
available for candidates to employ in the Hotel are comparatively higher (Chen, 2017). This
further contributes in effective operations of the company which gives it benefit at local level as
well.
Increased opportunities
Global trade and globalisation increase the opportunities which are available to the
organisation. This means that the products which company are not able to sell their products or
the products of the company which have been failed in local market can be sold in global market.
This also gives opportunity to Hotel that it can compete with new business in the industry.
Opportunities are in terms of other ways for business for example production business can look
for opportunities and invest in countries where their cost gets reduced. But for hotel its cost and
profitability are associated as the place where cost incur and the place where it generates profit
are same and this is why opportunities for Hotel is the country where it can earn projected profit
from its activities.
Increased Productivity and Reduced Cost
Productivity of the Hotel gets increased as the buyer in global market are more than local
market and increased productivity of the hotel means that the cost will reduce as a result.
Globalisation also contributes in specialization of the operations which also allow for ways in
which company can reduce its cost.
Increased Available Options
This is the importance of global and globalisation to the consumers because as business
globalise consumers are able to get more options for the products and service (Shahbaz and et.al.,
2018). This give them choice to get product and service which are better in quality or less in
price and is accurately suitable for their needs and desire. For example, Stay City Hotel which
provides hospitality and accommodation service to its consumers and its services are available in
apartment and its globalisation will give choice to the consumers that they can stay in apartment
hotel.