INTERNATIONAL BUSINESS AND MANAGMENT.

RUNNING HEAD: INTERNATIONAL BUSINESS AND MANAGEMENT 0
International
Business and
management
STUDENT’S DETAILS-
2020

INTERNATIONAL BUSINESS AND MANAGMENT
1
Summary
Internationalization is the process of making the product recognizable into the foreign
markets. ABD has resources, skills and capabilities for internationalization which can be used
effectively while doing international business. The company has various products which can
be effectively transported and which reduces the inventory stock and encourages
internationalization. The management of the company must take the significant steps for the
betterment of company’s operations and employees. Effective marketing department can also
be helpful in the promotion of the product. Apart from this, the company is suggested to
make the innovations into the product which can lead to the maintenance of competitive edge
for the company. The company requires the capability to deal with several complex situation
and bear the change. Thus, it can be said that the ABD can make internationalization process
and has the necessary skills that meet the criteria for the internationalization process and deal
with certain complexities into the foreign market.
Introduction
 Internationalization seeks to enhance the international activities of the company in
order to get the market share.
 There are certain barriers and complexities into the internationalization process
 This can be handled through the sufficient resources.
Resources, Skills and Capabilities for
Internationalization
 Particularly, the company’s biomedical products can easily be transported (Cavusgil
& Knight, 2015).
 The company has been using effective packaging and getting a good opportunity for
reaching the offshore markets.
 The company has the skills as the after sales service in which the company can
effectively deal with complex situation.
Preparing for Internationalization
 ABD should gain the knowledge of external factors of the foreign country.