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International Business Arbys Restaurant

Added on - 05 Feb 2020

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UniversityInternational businessByDateNameLecture’s Name
International businessExecutive summaryThis report is based on the international business expansion of Arby's which is a famousrestaurant in USA. In addition, how Arby's select proper location and implement theinternational strategy for business expansion in Europe will also be evaluated in this report.Moreover, different types of theory and business models will be discussed to justify thesignificance of international marketing.Page2of13
International businessTable of ContentsTask 1.....................................................................................................................................................4Introduction............................................................................................................................................4An Advice on which European country should be selected for entry.....................................................5Advice on dealing with institutional and cultural differences in Europe................................................6Advice on the entry mode that your company will use...........................................................................8Advice on the best organisational structures and control strategies for subsidiaries to help to attain themajor objectives of the parent company.................................................................................................9Managing corporate responsibility issues identified by your company..............................................9Conclusion...........................................................................................................................................11Task 2...................................................................................................................................................12Reflective Account...............................................................................................................................12References............................................................................................................................................13Page3of13
International businessTask 1IntroductionIn order to expand the business in the foreign international market, the management of anorganization needs to focus on different types marketing planning to analyze potential threatsand opportunities. On the other hand, in this report, Arby's international business expansionprocess will be discussed through proper arguments and justification. Besides that, Arby's isUSA based restaurant chain which provides good quality food and service to their customers.In addition, they also have branches in Canada, Turkey, and UAE which clearly indicate thatthey have successfully implement the international business strategy to earn the profit inforeign countries. According to the report, the management of Arby's is focusing on theEuropean restaurant industry for initialization of the business (Hill and Hult, 2010).Page4of13
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