International Business Assignment 2022

INTERNATIONAL BUSINESS

TABLE OF CONTENTS
PART I.............................................................................................................................................1
Patagonia Inc – PHASES MODEL.............................................................................................1
Conclusion...................................................................................................................................2
PART II...........................................................................................................................................2
Ecological impacts.......................................................................................................................2
Reason why its not a sustaining organisation..............................................................................3
REFERENCES................................................................................................................................4

PART I
Patagonia Inc – PHASES MODEL
S. No. PHASE DIMENSION EVIDENCE
(environmental
dimension only)
1- Rejection Patagonia has No rejection towards
commitment in fulfilling the
sustainability. Here the organization’s
exploitative nature is in diminishing
levels and the legislative requirements
are considered.
Patagonia website
(https://www.patagonia.c
om/company-info.html)
2- Non-
responsiveness
This stage is also low due to its
consistent efforts from four decades in
the preservation of environmental
degradation.
Patagonia website
(https://www.patagonia.c
om/company-info.html)
3- Compliance Here Patagonia has a proactive
approach to attain the competitive
advantages
Patagonia website
(https://www.patagonia.c
om/company-info.html)
4- Efficiency This company focuses on using
manpower in terms of brains and
applying resources in optimised ways.
For this, they promoted corporate
partnerships with firms such as The
Conservation Alliance, bluesign
technologies etc.
Patagonia website
(https://www.patagonia.c
om/company-info.html)
5- Strategic
proactivity
They are working for several
community based transitional projects
to foster recycling or using renewable
resources
Patagonia website
(https://www.patagonia.c
om/company-info.html)
6- Sustaining This company is constantly working
towards sustainability, however the
No evidence
1