International Business Assignment | PESTLE Analysis

Added on - 21 Apr 2020

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Running Head: International BusinessInternational Business
International Business1ContentsPESTLE For H&M fashion company..............................................................................................2P- Political factors........................................................................................................................2E-Economical factors...................................................................................................................2S-Social factors............................................................................................................................3T-Technological factors...............................................................................................................3L-Legal factors.............................................................................................................................3E-Environmental factors..............................................................................................................4References........................................................................................................................................5
International Business2PESTLE For H&M fashion companyP- Political factorsThe H&M fashion company is well-known company Swedish multinational clothing-retail. Thecompany is going to open the business in new Asia regions that include Turkey, Taiwan, HongKong, Macau, Singapore and Malaysia (H&M, 2017). Each region of Asia there is separate traderegulations and laws that need to be followed by the company. For instance, Singapore levies 7%Goods and Services Tax (GST) and 99% of all imports enter duty-free. Similarly, each countryhas different trade regulations that can impact the working and the expansion plans of thecompany (Export.gov., 2017). There are certain regulations related to the license that canbecome the huddle in the formation of the business.E-Economical factorsThe economic factors include inflation, employment, purchasing power and recession. Theincome of the Asia regions are increasing form last few decades and this shows that there is arise in the purchasing power of the Asia regions (Barua, 2017). The graph below shows theincrease in the income:-
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