International Business Case Study Analysis

International Business Case
Study analysis

Table of Content
• Introduction
• Overview of the case
• Market Analysis
• Rational for Choice of Country
• Competitive Advantage
• Entry Mode

• Recommended Entry Mode
• Steps to be taken for Implementing Strategy of entry mode
• Conclusion
• References
Table of Content

For engaging in any international business, concrete plans and resourcing need to be done that
enables the organization in allocating to various international processes. This can be done with the
help of market analysis and industry analysis as it facilitates them to understand the opportunities in
the market and the factors that can affect the business operation. In this presentation Grants is taken
into consideration which is a producer of toothpaste that are made up of natural ingredients. The
company is planning to expand in Malaysia and for this market analysis and competitive analysis is
done. Also the entry modes are analysed with which they can effectively enter in the market of
Malaysia.
Introduction

Grants is a medium sized producer of natural ingredients based toothpaste under the brand
name “Grants of Australia”. With the expansion of health-conscious segment in Asia and
increasing income of the people, the company aims to enter in Malaysia with a viable mode
of entry.
Overview of the case

For entering into any market it is important to consider various major factors that has
impact on the operations. It is important to gather information about various macro
environmental factors before considering the place for expansion as they have direct
influence on the success of the business. The impact of such factors on Grants are given
below:
• Political factors: In Malaysia, the Barisan National party has been ruling for 25 years
which depicts political stability. This is an opportunity for Grants to invest in Malaysia as
foreign policies will not change frequently.
Market Analysis