International Business | Case Study Report | Disney

Running head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Student’s Name
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INTERNATIONAL BUSINESS
Introduction
Disney is a world-famous multinational company headquartered in USA. It offers theme
parks, toys, books, video games and other entertainment productions. Upon expanding its
business to China, the company had faced various challenges as it was not accepted by the
Chinese masses (Fish 2016). The purpose of this essay is analyzing one or more challenges faced
by international business; it discusses the nature of issues faced and the actions taken by the
business to support the discussion.
Discussion
When Disney first entered to Chinese market, it was resisted as the films and
entertainment programs offered by Disney had western culture passed through it. It led to believe
among the Chinese masses that Disney has attempted to control the thoughts of Chinese from the
West. Various western elements used in the offering of Disney had affected the Chinese families.
The world famous company had to face various barriers and challenges for setting its business in
China (Rondinelli 2013). The western influences brought in by Disney had caused tensions
among the Chinese politicians as well as the Chinese masses and common families. The country
elites had campaigns to restrict the western influence in the deep routed traditional culture of
China. It faced various accusations about infiltrating western values in the Chinese society. The
subscription app was blocked for many months in China. These reflect the challenges that were
faced by Disney in operating the Chinese marketplace. The DVD privacy was undermining the
company’s efforts. The local competitors of China were remaking the same movies at a lower
cost; the government censors board had it removed various sections from the movies before