Communication Skills for International Business

This assignment delves into the essential communication skills required for success in the global marketplace. It examines various aspects of international business communication, including intercultural competence, negotiation strategies, and the use of technology. Students will analyze the challenges posed by language barriers, cultural differences, and time zones, while exploring effective strategies for clear and concise communication across borders.

INTERNATIONAL
BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Covered in PPT.................................................................................................................1
TASK 2............................................................................................................................................1
P2 Skills are required in communication process and their significance...............................1
P3 Use of buyer's language in international business communication context ....................4
P4 Write your own contribution and references.....................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
International business communication is concerned with communicate the overall
company over the globe. In other words, it means global expansion of business entity for
achieving enormous growth and success. It is very essential for managers to know about cultural
and legislation in which country it will be performed. In today's scenario, global companies are
adopting effective communication tools so as they can convey their messages to people globally.
This will help them for better understanding of customers needs and demands in international
market place (Andress, Heine and Von Kulessa, 2011). The present assignment is based upon
United Kingdom and its companies who are spread in all over the world. With reference to this,
there will be discussion on international communication theories and skills of managers that are
required to expand a business across the globe. In addition, it will describe cultural difference
among people when taking international business communication.
TASK 1
P1 Covered in PPT
TASK 2
P2 Skills are required in communication process and their significance
Communication process starts with when two or more people are shared their feelings,
emotions and information with each other by verbal and non-verbal messages. But at the time of
communication, persons are required effective and innovative skills so as messages can be
shared in a meaningful manner. Along with this, in business organisations communication skills
are helpful to implement adequate strategies and policies.
Good communication skills are necessary while communicating a business across the
world. It is required among internation managers, it gives them opportunity to set key principles
for their business organisation. It is also helpful in providing feedback and improving
performance of individuals. UK business communicators have strong communication skills;
there are different type of cultural people are worked who knows languages of other countries
also. This will help them to extend their business all over the globe. Below mentioned some
major skills that are required in communication professionals, such are stated as under: -
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(Source: Required Skills in International communication 2017)
 Become an engaged listener – in effective communication, person should be a good
listener. It is very important to listen other's perspective. Listening well not only means to
understanding the word even though knowing speaker's feeling is also an indispensable
aspect of effective communication process (Barczyk and Duncan, 2012). UK's
communicator's are very good listener as they are able to understand speakers' words as
well as their feelings. By communicating this, makes a company more profitable and goal
achiever. This way also gives experience and helps in developing the connection between
two persons. In addition, the goal of the company is to fully engaged with international
markets so as their employers needs to enhancing their interactions with others. Pay attention to non-verbal signals – People from diverse cultural are using different
non verbal sign languages and further communication gestures. In British enterprises
there are various kind of people works together who have divers age, race, region, values,
morals etc. For knowing each other they convey their messages by body gestures or
signs. Managers use body languages for transmitting their feelings and get experiences
form them; but sometimes, due to wrong use of body use of body languages, receiver
receive unnecessary information. Thus, in order to make effective and good
communications business persons needs to provide appropriate training to their
employees so as they can deliver right message to a right person.
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Illustration 1: Required skills in
Communication

 Managing stress in the moment – Good communicator is able to manage stress and
control his emotions in front of speaker. For that, they need to use stalling tactics for
giving to themselves and make a meaningful clarification before responding to others.
Stressed employees are not able to perform well within business entity; such persons
cannot listen properly words and messages of speaker (Casson, 2013). In order to doing
well in global market, it is very essential to reduce working and focus on work. With
effective communication, managers are able to use effective communication in
international market by achieving goals and objectives of the company.
 Assert yourself – Assertive expressions of individuals are able to make clear and direct
communication. It helps in boosting self esteem as well as decision making. Assertive
communicators are able to express their thoughts and feeling in a very honest way so as
listener can easily understand them.
Importance of communication skills in international business cultural
Communication plays a very vital in international trade environment. It exists in their
daily working activities and operations. The communication line among businesses and their
partners is helpful in setting financial standards for the company. Communication is liable for
three aspect of international business cultural, such as – logistics, finance and marketing.
Employees error in logistic is a major problem; in order to reduce all these errors they needs to
communicate well with different levels. It will helps in producing good products. Apart from
this, marketing is also an essential part of international business communication, without this
managers cannot promote their products in global market (Chavan, 2011).
Communication also has an important role in collecting funds from international
investors of the company. In addition, international trades would be impossible without funds.
To acquire loans from international banks, British companies have to make proposals with other
nations. In modern era, global marketplaces having the ability of communicate effectively with
various cultural. It British managers to expend their business organisations and improving
corporate relations with other firms. Along with this, effective communication assists business
owners as they can deal with other firms and increase their market share over the globe. It also
liable in connecting international customers towards the company. There are many business
entities are selling products online and attaining target market.
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P3 Use of buyer's language in international business communication context
Buyer's also plays an important role in international businesses. It is very challenging
situation when managers are deal with people who have different language. Sometimes both
parties cannot understand each other, it could generate conflicts and disputes within business
organisations. Customers are king of international market, with their support any company can
perform well in international trade environment. Large multinational British companies are
spread over the world, they usually deals with person who have different languages in order to
resolve their queries and further issues regrading products. Sometimes, the situation is generated
when both parties are not to understand each other and such person cannot satisfied with
customers services of the company (Dunning, 2012). It will reduce market image of firm in
global market through which it cannot accomplish goals and objectives in competitive market.
In order to reduce this problem in effective manner, these firms needs to hire those person
who have good knowledge of all languages. They can also have to provide training sessions to
their existing employees as they can language barriers. Apart from this, these companies needs to
treat their buyers in well mannered as to attain and retain them for a long term period. They
conduct an online market research to gain more information about needs and wants of customers.
There is crucial competition among enterprises in international environment, every company
want to gain high market share and growth. For that, they are continuously produce quality
products and services for high sales and profits as well. Apart from this, in global market place
consumer behaviour influences the total market decisions in respect of acquisition, disposition
and consumption of good in international market.
In British global market, firms are deal with different cultural people, it is too difficult to
recognise their choices and tastes. So as it can be well said that, consumer behaviour is liable for
a firm's growth and development in international trade market. In external market, there are
many competitors who attracts customers due to their low prices products, it is natural that
buyers also attracted only those companies who have quality goods on low prices (Fall and et.
al., 2013). So as it can be concluded that every firm needs to provide appropriate training and
development assistance to their current workers or hire new ones who have knowledge of all
languages in which a company operates. This would give satisfied and loyal customers to
commercial entity.
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P4 Write your own contribution and references
As per this above research, I learn that communication plays a very role in international
businesses. It helps managers as to take effective and innovative decision. As I am a manager of
retailer company of United Kingdom. This entity also trades in international market; so as I
recommended that if managers and employees have good communication skills as it can easily
deal with its international customers. According to my point of view, business owners have to
provide essential communication training to their all employees so as they perform well. If a
company wants to achieve growth and success at global market place so as it needs to adopt
some communication theories and tries to the behaviour of an individuals.
Apart from this, I also enlighten that communication also has a significant role in
engaging employees with each other at all levels of the company. For that, as a department
manager I need to make effective strategies and policies in order to implement communication
process in my organisation. It helps in coordinating workers so as they can share their ideas and
view points with each other. I also have to improve existing skills of my employees so as they
can easily deal with global customers. According to me, customers are the key factors for a
successful business organisation, it is a moral duty of companies to make them happy and
satisfied by supplying quality products and services. My company deals with divergent cultural
people, so that sometimes it is very hard for me to resolve this issues. A single market research
cannot trait all these issues, for that I need to extend my network. This will help me to increase
relationship with other firms and nations. It could gives me a better understanding of customers
needs and demands. At last, I also recommend that if a company use international business
communication concept so as it can improve its brand images as well as brand equity in global
market.
CONCLUSION
From the above referred report, it has been founded that there are business organisations
which are expand in international market, needs to adopt sustainable communication process
because it helps them to gain high market share and growth. The present assignment has
discussed United Kingdom's business cultural; it refers that British people are always aware
about cultural differences of their employees. There are described different factors and their
impact in business cultural. Apart from this, it has discussed that business communicators have
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effective skills so as they can deal with partners as well as customers in a meaningful manner.
Importance of buyers' languages is also explained in this report so as to their needs and demands.
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REFERENCES
Books and Journal
Andress, J., Heine, S and Von Kulessa, T., International Business Machines Corporation, 2011.
Method and data processing system for intercepting communication between a client
and a service. U.S. Patent 8,024,785.
Barczyk, C. C. and Duncan, D. G., 2012. Social networking media: An approach for the teaching
of international business. Journal of Teaching in International Business. 23(2). pp.98-
122.
Casson, M. ed., 2013. The Growth of International Business (RLE International Business).
Routledge.
Chavan, M., 2011. Higher education students' attitudes towards experiential learning in
international business. Journal of Teaching in International Business. 22(2). pp.126-
143.
Dunning, J. H., 2012. International Production and the Multinational Enterprise (RLE
International Business). Routledge.
Fall, L. T and et. al., 2013. Intercultural communication apprehension and emotional
intelligence in higher education: Preparing business students for career success.
Business Communication Quarterly. 76(4). pp.412-426.
Fisher, M., Blaze Mobile, Inc., 2013. Conducting an online payment transaction using an NFC
enabled mobile communication device. U.S. Patent 8,352,323.
Forsgren, M. and Johanson, J., 2014. Managing networks in international business. Routledge.
Grunig, J. E. ed., 2013. Excellence in public relations and communication management.
Routledge.
Lauring, J., 2011. Intercultural organizational communication: The social organizing of
interaction in international encounters. The Journal of Business Communication (1973).
48(3). pp.231-255.
Martin, J. S. and Chaney, L. H., 2012. Global Business Etiquette: A Guide to International
Communication and Customs: A Guide to International Communication and Customs.
ABC-CLIO.
Piekkari, R., Welch, D. and Welch, L. S., 2014. Language in international business: The
multilingual reality of global business expansion. Edward Elgar Publishing.
Scherer, A. G. and Palazzo, G., 2011. The new political role of business in a globalized world: A
review of a new perspective on CSR and its implications for the firm, governance, and
democracy. Journal of management studies. 48(4). pp.899-931.
Welch, C., and et. al., 2011. Theorising from case studies: Towards a pluralist future for
international business research. Journal of International Business Studies. 42(5).m
pp.740-762.
Wild, J. J., Wild, K. L. and Han, J. C., 2014. International business. Pearson Education Limited.
Online
What Are the Benefits of Global Business Communication?, 2017. [Online]. Available through:
<http://smallbusiness.chron.com/benefits-global-business-communication-124.html>.
[Accessed on 23rd August 2017].
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