International Business Communication: Strategies for Success in China

International Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview about the selected developing country...................................................................3
Application of theories of international and intercultural communication............................4
Critical evaluation of cultural sensitivity while doing business in China..............................6
Communication barriers experienced by foreign businesses.................................................6
Communication strategies and recommendations..................................................................7
CONCLUSION................................................................................................................................8
REFERENCE...................................................................................................................................9

INTRODUCTION
Communication is considered to be an essential component in any organisation. The
process by which the information is transferred from one person to another as well as outside an
organisation is known as business communication (Agbim and Eluka, 2018). It is the
responsibility of the manager to make sure to establish as well as maintain the channel where
they all could interact and receive other's response. Businesses are selling goods across the globe
and their partnership is established with people from diverse culture.
A good international business communication practices assists businesses in maintaining
their business dealing. As cultures are wide in the world, comprehending the distinct culture as
well as importance of international communication is essential for the business environment.
Meadow Food is taken as base company. Meadow Food is the UK's largest independent owned
dairy as well as a leading supplier to the food industry which was established by Simon Chantler
in 1992, headquartered in UK. In this report, the organisation is trying to enter into the markets
of China in which this report will represents the theories of culture and intercultural
communication. Along with this, it includes an evaluation of cultural diversity while doing
business in China and the communication barrier. Also, communication strategies and
recommendations for company success in the Chinese markets.
Overview about the selected developing country
China has been considered as a leading destination for the entrepreneurs for expanding
within its field. This the challenge for China market entry has become vital for all the Western
organisation. China has become a leading economy in the world and they are increasingly
captivating Western businesses. Several Chinese organisation understand the importance of
accommodating the international market and their government policies are becoming better as
well as favourable to the foreign enterprises. Along with this, China has young professional
which are talented as highly competent and if an organisation needs a skilled worker, then they
could hire easily. Social, economic and political stability assists China to grow and develop their
growth for three decades. These three are crucial for providing a healthy business environment
(Birru and et. al., 2019). Chinese are able to make predictions so that they could strategies as per