International Business Communication.

International
Business
Communication

Intercultural Communication
 Current business environment is full of
opportunities for businesses
 Increasing demand from customers and
global market
 Efforts seem to fail when businesses do not
understand the market and diverse cultures
 Intercultural communication and business
etiquettes play a major role for the success
of an organization

Intercultural communication
theories
Intercultural communication comprises of
three widely used theories framed by
various researchers-
 Kluckhohn & Strodtbeck,
 Schwartz culture model, 1992
 Fons Trompenaars and Charles
Hampden-Turner, 1997

Malaysian business culture
 A strict hierarchical system follows in
Malaysian business culture
 Malaysian people tend to follow punctuality
but often fail to respect it
 Personal relationships are maintained well
 Conflicts and matters are handled in a
diplomatic manner
 Employees are culturally aware due to
international visits
 Subtle rate of corruption

British business in Malaysia
 Malaysia is a multicultural, multi-ethnic
and multilingual society making it a
favorable market economy for many
countries to establish their business
 The Market is a complex market with series
of aspects to consider
 The civil rights can be a setback for British
companies due to insufficient right to
freedom of speech and assembly
 Major possibilities of trade connections
between UK and Malaysia

Conclusion
 In the current scenario, globalization has
driven the cultural drive in businesses
 Businesses should understand cultural
differences and foster intercultural
communication
 Businesses must understand and devote
time in learning the cultural aspects of
other countries and their business
etiquettes

THANK YOU