International Business Communication.

International
Business
Communication

Intercultural Communication
 Current business environment is full of
opportunities for businesses
 Increasing demand from customers and
global market
 Efforts seem to fail when businesses do not
understand the market and diverse cultures
 Intercultural communication and business
etiquettes play a major role for the success
of an organization

Intercultural communication
theories
Intercultural communication comprises of
three widely used theories framed by
various researchers-
 Kluckhohn & Strodtbeck,
 Schwartz culture model, 1992
 Fons Trompenaars and Charles
Hampden-Turner, 1997