Intercultural Communication in International Business

This presentation discusses the theories of intercultural communication in international business and evaluates each theory. It highlights the culture differences faced by individuals when operating in another country.

International Business
Communication
TASK 1

Cover content
» Introduction
» Culture
» Intercultural communication
» Business culture of UK
» Culture factors
» Different theores
» Strength and weakness of different theories
» Conclusion
» References

INTRODUCTION
Global communication is the process in which interaction
between cross countries take place. It is due to the increase in
technology and advancements of business culture which has
increased total demand in the environment. It has also raised
the needs for skilled labour specially those who can
communicate across culture. The given report will discuss
various theories of inter culture theories and will also do the
evaluation of each which will bring the positives and negatives
of each belief. The given text will enlighten user regarding the
culture difference which is faced by an individual when
operate operations in another country

CULTURE
It is a set of social system in which a particular society behaves.
It is a part of surroundings in which an individual lives. Culture
is developed among different people as it is not a part of their bi
ological traits. There is an effective interrelation between how a
n individual communicate and what is his culture.

Intercultural Communication
The basic meaning of this is people from different culture inte
racting with one another. It creates a distinct standard of infor
mation among parties who has different backgrounds. Commu
nication is a Latin word “communicare” which means to shar
e. Through this process a person can exchange his thoughts an
d ideas with others and for same various mods can be utilised
which are verbal and non verbal.

Business social of a particular
nation
 In order to understand the communicationconcept UK is
choosen to do the analysis of intercultural communicatio
n.

UK culture factors
 Qualities and mentalities
 Instruction

Continue
 Innovation and material Social
 Laws and legislative issues

Social science theory
 Face negotiation theory
 The conversational constraints theory
 Anxiety uncertainty management theory

Strength and weakness of
various theories
Strength:-
 Appropriate strategy for identifying differences between c
ommunication between various groups.
 According to this theory an individuals always respect fee
lings of other person who belongs from different culture.
 Very useful in removing communication barriers which cr
eates problems while interacting cross culture.

Weakness:-
 It is not easy to predict the communication between humans.
 Failed to identify all the variables which may influence com
munication process.
 Few methods in this approach are not culturally sensitive.
 Investigators are failed in understanding cultural groups wh
ich they are studying.

References
Martin, J. S. and Chaney, L. H., 2012. Global Business Etiquette: A
Guide to International Communication and Customs: A Guide
to International Communication and Customs. ABC-CLIO.
Fall, L. T., and et. al., 2013. Intercultural communication apprehen
sion and emotional intelligence in higher education: Preparing
business students for career success. Business Communication
Quarterly. 76(4). pp.412-426.
Andress, J., Heine, S. and Von Kulessa, T., International Business
Machines Corporation, 2011. Method and data processing syst
em for intercepting communication between a client and a serv
ice. U.S. Patent 8,024,785.

References
Martin, J. S. and Chaney, L. H., 2012. Global Business Etiquette:
A Guide to International Communication and Customs: A Gui
de to International Communication and Customs. ABC-CLIO.
Fall, L. T., and et. al., 2013. Intercultural communication apprehen
sion and emotional intelligence in higher education: Preparing
business students for career success. Business Communication
Quarterly. 76(4). pp.412-426.

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