International Business Communications: Cultural Analysis of Joint Venture between Morrisons and Carrefour in China

International
Business
Communications

Table of Contents
● Introduction
● Main Body
● Conclusion
● References

Introduction
International Business Communications refers to the use of the different types of methods
and techniques through which the Businesses are able to make sure that they are able to
effectively and efficiently manage out their different types of needs and requirements
through ensuring proper communication (Camilleri, 2020). Thus, it is highly necessary that
the Businesses can make sure that they can attain their goals and objectives in the future.
This report is based on a Joint Venture to be considered between Morrisons and Carrefour
in China. Therefore, In this assignment a detailed and specific focus will be made on the
analysis of the cultural problems in China and the analysis of the culture of the country.

Main Body
Morrisons is a British Company which is
considering a proposal of entering the
Chinese market by forming a Joint Venture
with a company in China (Takino, 2020).
Therefore, it is quite important that the
company is able to ensure that it can
effectively and efficiently manage out its own
needs and requirements in a proper manner in
the country which will thus help it a lot.
Therefore, it is quite important that the
analysis of the cultural problems which the
company can face in China can be done.

Continued...
The cultural problems which are faced by the Businesses in China are as follows-
● Cultural Understanding- This is a problem which is faced by the Businesses in
China because they face difficulties in understanding the culture. Thus,
Morrisons can face this issue because the Chinese culture is completely
different from the British culture and therefore it is quite important that the
company is able to understand the Chinese culture fully so that the management
of the needs and requirements can be done quite effectively and efficiently.

Continued...
Moving too quickly- Many Businesses face this problem because they expand too
quickly and enter the Chinese Market very quickly without doing adequate
preparation before entering this market. Therefore, it can be stated that in this way
the Businesses face a lot of issues. Therefore, it becomes highly necessary that the
Businesses are able to consider the needs and requirements of doing Business in
China before moving there which will thus help them in becoming successful
effectively and efficiently. Morrisons can face this problem and thus needs to
analyse the Chinese Culture fully well before entering the country.