International Business Communications: A Case Study of Sainsbury in Japan

International Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
International business and communication............................................................................1
Introduction of Japan..............................................................................................................2
Hofstede Cultural dimension model.......................................................................................3
Cultural Sensitivity.................................................................................................................4
Communication Barrier..........................................................................................................5
Communication Strategies......................................................................................................6
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................8

INTRODUCTION
International business is the term that refers to the trading of goods and services across
the national borders. The rapid increase in technology is significantly prompting the business
towards international business activities. International business communication aims at the
effective interaction between two business partners of two different nations. For international
business and trade organisations adopt different methods such as franchising, e-commerce, joint
venture, licensing etc. The international communication has become important for the global
business community in order to maintain peace and to learn from each other. The present report
is about a UK based organisation “Sainsbury” a supermarket headquartered in London, UK. The
company is moving its production into developing country Japan. The report will discuss the
concept of international business and communication and briefly introduce the developing
country. Further in the report Hofstede Model is discussed and cultural sensitivity of Japan is
critically evaluated. Different communication barrier are discussed and appropriate
communication strategy are recommended in order to enable company to succeed.
TASK 1
International business and communication
International business is term used to define the cross border trading of goods and
services along with the technology and capital. In order to conduct the international business a
business man must have adequate knowledge of culture and society of the new country. The
international business also includes the production of the goods and service across the borders.
The current business environment is full of competition and also resources available in different
countries are valuable to other countries too (Alshurideh, Al Kurdi and Salloum, 2021) . The
globalisation is forcing the business to operate in other countries to gain their market
opportunities such reduced cost of production etc. Hence to conduct international business and
effective communication between two nations is mandatory. The multi linguistic communication
or inter culture communication is vital part of internation business and to succeed in business the
communication must be barrier free. With increased facility of internet services the members of
global community must communicate with each other in order to understand each other’s
cultural and also to omit the disruption of cultural sensitivity. Thus digital communication
channels have high potential in order to have smooth communication in cross cultural.
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