Essay on International Business Context - Apple

Added on - 05 Jun 2020

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International BusinessContext
TABLE OF CONTENTSINTRODUCTION:.........................................................................................................................1PART A...........................................................................................................................................1Audit of auto mobile industry and Internal analysis of Apple....................................................1RECOMMENDATIONS AND CONCLUSION:..........................................................................6PART B............................................................................................................................................6Evaluating macro environmental factors that influence auto mobile industry...........................6..........................................................................................................................................................7RECOMMENDATIONS AND CONCLUSION:........................................................................11CONCLUSION:.............................................................................................................................11REFERENCES:.............................................................................................................................12
INTRODUCTION:Business environment in global market provides vast opportunities for business to grow. It helpsbusiness to have a depth knowledge of its surrounding environment that consists of both internaland external factors. The external factors are government consumers, competitors, etc while theinternal factors include employees, system, culture, etc. All these factors and forces arecombined together and is known as called business environment. It consists of micro and macrofactors in which business operations are performed. Macro forces are external environmentwhich can not be controlled and affects the performance of business while micro consists ofinternal environment that exist within the business. This assignment will throw light on themacro and micro environmental factors that influences Apple Inc. in US. Further, it will showhow a company will be affected by entering in auto mobile sector in US. In addition to this whatare the opportunities for growth in this sector and possible future threats is discussed.For undertaking this present organisation selected is Apple Inc. The cited firm belongs totechnological sector and operates globally. The existence of the company on such a great levelrequires understanding its business environment. Thus, this report will help them know thecurrent and future status of auto mobile sector and to enter into it (Poulis, and et.al 2013).PART AAudit of auto mobile industry and Internal analysis of AppleAuto mobile industry is the most important building block of society as it provides statussymbol to be shown. It is very useful fr people who prefers to use public transportation. Thisindustry gives opportunities for other industries to set up. It provides employment to number ofpeople and helps in meeting their needs. The current state of this industry in UK is neither toogood nor too bad. It is due to the exit of UK from EU. After this major decision it has affectedthe entire European market. Most of the industries are finding it difficult to deal with it. Theyhave to change their business strategies and objectives. On the contrary, its positive effect is thatthere is been increase in demands of people and now they are freely able to trade with UK. Tradebetween UK and other countries has increases and industry having plant in UK is able to takedecisions on their own (Turker,, 2015).These industries do not have to depend on EU policies for
trading. This sector showed its high production in 17 years. It boosted UK economy in greatway. UK has some biggest car manufacturing plant of Nissan, land rover and Volkswagen.Potential Future trend -It is believed that UK will be able to grow in same way as it is now.There will be more growth in auto mobile industry and it will lead to economic development. By2025 this sector will launch electric car in UK for trial. This will be done to protect environmentand reduce use of diesel cars. Further, many new company like Apple, Volkswagen will enhanceliving standard of people by providing them driverless cars. Also, government will force theseindustries to produce fuel efficient cars to reduce emission of carbon di oxide. Its negativeimpact is that increase in import- export tariffs by almost 10% will increase the cost and price ofcars. It will have a huge impact on production and trading with other European countries.Moreover, the major consequences will be on people who are employed in this sector. There willbe threat of getting unemployed of these people. It is because no EU policies will be applicableto them and they might have to leave UK (.Poulis, and et.al 2013). Thus, UK will restrict theentry of immigrates and other people will not be able to do job there. It will affect demands ofpeople as change in trends will force to buy the latest cars. But if companies are not able to meettheir demands due to tariffs, it will lead to decrease in sales. Also, increased price of product willnot allow customer to purchase and it will result in fewer profits.Illustration1: SWOT analysis
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