Cross Cultural Management in Global Business - Marks and Spencer

International
Business- Cross
Cultural Management
In Global Business

Contents
EXECUATIVE SUMMARY......................................................................................................................2
INTRODUCTION.......................................................................................................................................3
DISCUSSION AND ANALYSES..............................................................................................................4
Marks and Spencer and its global participation.......................................................................................4
How the potential opportunities and risks of doing business in a high context VS low context cultural
environments can be effectively managed...............................................................................................5
LITERATURE REVIEW............................................................................................................................7
Manage global business...........................................................................................................................7
RECOMMENDATIONS.............................................................................................................................8
Recommendations about how a firm can achieve cross cultural proficiency...........................................8
CONCLUSION...........................................................................................................................................9
REFRENCES..............................................................................................................................................9

EXECUATIVE SUMMARY
This report for reference purpose has taken a company, Marks and Spencer. In this report
the need for cross cultural into an organization has been discussed and why it is important in
today’s world. The report also has covers the ways about how on organization can maintain and
promote cross cultural into its system and structure when they present the company at global
level. Apart from this the report also include the pestel analyses of Marks and Spencer which
evaluate the risks and opportunity the company might have with the context of cross cultural
environment.