International Business: Drivers, Trade Barriers, Social and Ethical Issues

International Business

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Drivers of business which are behind the expansion of company into the given country.....4
Trade Barriers.........................................................................................................................6
Social and ethical issues which needs to be considered through the SME of UK.................7
Cultural preferences which needs to be considered within the business ...............................9
Describe about the methods of expansion which needs to be chosen through the organisation
..............................................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

Executive Summary
The overall report is about the international business. Within the report, UK SME to expand their
business into Chinese market for their milk of UHT which is aged from three to eleven years.
The report basically consist of the drivers of business which is behind the company's expansion
into the given country. The report basically consist of trade barriers and also about social and
ethical issues which needs to be taken into consideration by the SME of UK.. The report also
consist of cultural preferences which needs to be taken into consideration by the people of
business and also about about methods of expansion for particular company.

INTRODUCTION
Business at international level basically refers to the trade of technology, goods, capital,
services and knowledge across the borders at national level which is at transactional or global
scale. It basically involves transactions of services and goods at cross border level between more
than two countries. In the present report, a case study is taken into consideration where a
consultant of business at international level for the high profile into UK SME that is basically
based in London. The core objective is to expand their business into Chinese market for their
milk of UHT which is aged from three to eleven years. Small and medium enterprises are
basically non-subsidiary which are independent firms that employs fewer than the given number
of employees. Within the report, First milk company is taken into consideration(Aharoni., 2015).
It is the company who supplies milk, cheese and other dairy products as well. The present report
will cover discussion about the drivers of business which is behind the company's expansion into
the given country. The report basically consist of the trade barriers and also about social and
ethical issues which needs to be taken into consideration by the SME of UK. The report also
consist of cultural preferences which needs to be considered by the students of business and also
about methods of expansion for particular company.
MAIN BODY
Drivers of business which are behind the expansion of company into the given country
There are certain drivers of business which are behind the company's expansion and it
includes global market place, excess of production, growth in market share, emerging markets,
political stability, higher rate of profits, transportation, technology and communication,
liberalisation of economic policies and changing demographics and as well. The expansion of
company can also be cleared out through applying PESTLE analysis which is explained into the
following manner:
 Political Factors: There are certain political factors which influences China in terms of
expansion of First milk company into other country (Alayo and et.al., 2019). China has
very good relationship with most powerful nations that has dispute with US and countries
of South China and it ruins the stability at political level as well. So it disturbs the ideal
environment of business for the investors.