International Business Entry Strategy

Running Head: International Business Entry Strategy
1
International Business Entry
Strategy
1/31/2020

MANAGEMENT 2
Contents
Introduction.................................................................................................................... 3
Market Entry Method........................................................................................................ 3
Pricing Strategy............................................................................................................... 3
Promotion...................................................................................................................... 3
PESTLE Analysis............................................................................................................ 4
Political Factors........................................................................................................... 4
Economic Factors......................................................................................................... 4
Social Factors.............................................................................................................. 4
Technological Factors.................................................................................................... 4
Legal Factors............................................................................................................... 5
Environmental Factors................................................................................................... 5
Media Reporting of Market Entry...................................................................................... 5
Existing Competition..................................................................................................... 5
Conclusion..................................................................................................................... 6
References..................................................................................................................... 7
Appendix....................................................................................................................... 8

MANAGEMENT 3
Introduction
To explore the market and expand business many organizations think to enter in different
countries. Therefore, one of the best examples is L’Oreal. It is one of the largest personal care
brands in the world. It was founded in New York, United Sates. L’Oreal has a subsidiary names
as Maybelline. The products are made in different countries such as France, Brazil, China, India,
and Japan. It has captured a big market share in all over the world. It entered into Canada by
teaming up with Puma for 12-piece makeup collection. To enter into any market L’Oreal first
determines the best way of entry and study the country’s market properly. Another organization
is NudeStix, a Canadian personal care company. While providing services of makeup, event
planning it also gives brand education (Brissot et al., 2018)
Market Entry Method
Every company has its own different methods to enter into the market. The L’Oreal
entered through joint venture in Canada with collaboration with Puma brand and with taking
permission from the Canadian Government. In addition, L’Oreal was the first company in
Canada to get certificate from EDGE (Economics Dividends for General Equality). L’Oreal has
its big market share in the world and now in Canada too. Whereas, Nudestix is Canadian
company especially setup in Toronto. It has registered four trademarks. To entry in other
country, Nudestix will have to face many legal formalities. However, L’Oreal do not have to face
that much legal formalities because it is well-known and a famous brand (Cunha, 2017)
Pricing Strategy
It is covered in Marketing Mix. The pricing of every company is the main element.
L’Oreal follows competition based pricing. It gives tough competition to its competitors.
Whereas, Nudestix follows skimming pricing (De Caterina, 2020)