International Business Environment: CSR and Sustainability Report

This report delves into the critical relationship between Corporate Social Responsibility (CSR), Sustainability, and the success of international businesses. It highlights the importance of CSR in enhancing brand image, engaging customers, and building long-term value. The report explores the concept of sustainability, emphasizing its role in achieving long-term prosperity and competitive advantage in the global market. By analyzing the impact of environmental, economic, and social factors, the report provides insights into how businesses can thrive in an international context. The conclusion emphasizes the significance of CSR and sustainability in driving business success and offers a concise overview of the key points discussed, along with a list of references to support the arguments presented.

International Business
Environment

Table of Content
 Introduction
 Importance of corporate social responsibility and
sustainability in supporting business success
 Conclusion
 References

Introduction
International business refers to trade of services, capital
and technology across national borders. It consists the
cross- border transactions of products as well as services
among two or more then two countries. It encompasses
all the commercial activities which taken place to
promote transfer of products, resources, ideas,
technologies and people across the national boundaries.

Importance of corporate social
responsibility and sustainability
Corporate social responsibility is
explains as business approach
that help in contribute towards
sustainable development
through providing the social,
environmental and economic
advantages for all the
stakeholders.

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Importance of corporate
social responsibility
 Improving Brand of
Company
 Engaging customers

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Improving Brand of Company- Being socially responsible
Marks & Spencer can reinforce image and also develop its
brand. Perception of people towards firm is necessary to
consumers as well as shareholders confidence

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Engaging customers- Under this, developing the
relationship with consumers is corner stone of successful
organisation and also having social responsibility policy
that effect in purchasing decisions of consumers.

Sustainability is explained as
management and the coordination
of social, financial and
environmental demands that ensure
the ongoing success of business. In
this, environmental, economic and
social demands ate three main
pillars of sustainability.
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The main importance of sustainability of business is to
provide long- term prosperity. It is most necessary for firm
to get success in competitive market. It is helpful in
developing long term value for company social
environment. Through this the company can sustain for
long period of time at marketplace and also get the success.

Conclusion
It has been concluded from the above mention information
that international business helps in expanding business
outside the boundaries of country. The Corporate Social
Responsibility helps in provide the sustainability as well
as competitive advantage to business in significant
manner.

References
Black, J. S., Morrison, A. J. and Gregersen, H. B., 2013.
Global explorers: The next generation of leaders.
Routledge.
Boshyk, Y. ed., 2016. Business driven action learning:
Global best practices. Springer.

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