Limited-time discount for students! | Solutions starting at $6 each

International Business Environment Report | Report

Added on - 15 Jan 2020

  • 12

    Pages

  • 3087

    Words

  • 135

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 12 pages
GLOBAL BUSINESSSTRATEGY1
TABLE OF CONTENTSINTRODUCTION.........................................................................................................................3ACTIVITY 1...................................................................................................................................31. Techniques to analyse environment.........................................................................................3B) Analyzing micro and macro business environment................................................................4C) Impact of international business environment........................................................................5D) Assessment of benefits, opportunities and challenges of globalization.................................6Extent of globalization on organizations.....................................................................................6Structure of different organizations.............................................................................................7ACTIVITY 2...................................................................................................................................8Covered in PPT............................................................................................................................8ACTIVITY 3...................................................................................................................................8Evaluation of the international operations of HSBC...................................................................8REFERENCES..............................................................................................................................102
INTRODUCTIONThe report presented below highlights the concept of international business environment indetail. Traditional marketing process has been modified with the emergence of globalization,thereby introducing new marketing aspects affecting overall organizational performancepositively. Considering the scenario of HSBC Bank PLC, a study work is presented below toanalyze the impact of global business environment regarding financial and investment servicesprovided to corporate as well as individual customers. The cited company’s businessenvironment have been analyzed in the report undertaking various techniques to examine variousinternal and external factors. List of benefits, opportunities and challenges have been covered tobe included as a part of wider concept of globalization. HSBC Bank PLC is a prominent part ofHSBC holdings having its headquarters in east London. It has well exploited various benefits ofglobalization by successfully operating in international business environment providing a strongdefeat to its competitors in investment and banking industry(Gnosa, 2011). Moreover, the reportalso includes determining structure of different organizations existing in global market.ACTIVITY 11. Techniques to analyse environmentEvery organization that is existing within international business environment, needs tocarry out analysis of internal as well as external business environment. HSBC Bank is a leadinginvestment and banking organization, that has acquired a prominent position in European marketby carrying out analysis of environment on regular basis. Number of techniques have beenapplied by the cited entity to study internal as well as external factors in detail. Each of thesetechniques have been mentioned below in detail:Internal AnalysisSWOT is an abbreviation of Strengths, Weakness, Opportunity and Threats. Having a clearidea of factors existing within organizational environment has enabled the cited entity to aligninternal resources with that of external agents including opportunities and threats confrontedbefore HSBC Bank from external sources (Motohashi, 2015). It is one of the most commontechniques applied by organizations operating on global basis.3
Resources Analysis: Detailed information of resources possessed by organization that can beutilized in enhancing the organizational performance to achieve overall organizationalobjectives. Sources that supply various resources must also be studied in detail. It providescomplete information for ensuring none of these are wasted and are utilized effectively.External AnalysisPESTLE Analysis: Understanding external factors that are not in control of citedorganization as well as other banking companies can be completed by undertaking PESTLEanalysis. The cited organization has expanded its scope of operations and is thereby impacted toa greater extent by number of factors emerging within different national markets of globe. Ithighlights Political, Economical, Social, Technological, Legal and Environmental factors(Trompenaars and Hampden-Turner, 2011).Competitive analysisPorter’s Five Model Analysis: Michael porter highlighted five important aspects ofcompetitive environment that help in analyzing the extent of competition prevailing withinbanking and investment industry. Having a knowledge of new entrants and bargaining power ofcreditors can help in framing modified policies to sustain in competitive environment.B) Analyzing micro and macro business environmentHSBC Bank is existing within banking industrial environment that is recognized as itsmacro environment whereas internal environment within its own organizational structure isdefined as its micro environment. Micro environment consists of internal resources, corecompetences, strategies, etc. Whereas external environment consists of factors that are beyondthe control of cited banking corporation. Understanding of internal business environment can becompleted by SWOT Analysis and PESTLE analysis for studying external business environment.SWOT analysis: Strength includes strong relationship and positive participation of variousstakeholders. On the other hand, increasing percentage of uncleared loans and debts have beenanalyzed as a threat for HSBC Bank. It will have to exploit the opportunity of expandingbusiness operations to obtain more funds to pay off its debt. However, the cited organization hasnot been able to manage with increasing liability (Teece, 2010).PESTLE analysis: Elements of external environment dominate the working pattern of citedorganization to a greater extent. HSBC Bank has been following regulations and policies of4
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document